Tetley pulled up over misleading campaign

Tea giant Tetley, now owned by the Tatas, has received a blow from Britain’s advertising watchdog for its advertisements, which suggest that tea...

Get maximum bang for your buck; OgilvyOne Worldwide shows the way

The Chennai branch of OgilvyOne Worldwide, the direct marketing arm of Ogilvy & Mather Advertising, has seized the Diwali occasion not only to garne...

Bhuj becoming hottest locale for Ad World

Bhuj, which was suddenly catapulted to the world map following the January 2001 killer quake, is topping the popularity sweepstakes as the hottest new...

Boxer helps Bajaj to achieve its highest ever monthly sales

Bajaj Auto Ltd (BAL) sold 82,913 motorcycles in October 2002, its highest ever monthly sale. Total sales of two and three-wheeler for the month, stood...

Warner Bros tie up with BPCL for Scooby-Doo promo

For Scooby-Doo the live action film based on the popular cartoon series, Warner Bros has a nationwide promotional tie-up with Bharat Petroleum. BPCL P...

Hutch sends sweet surprises with bills

Bills somehow have the knack of being nasty surprises. But what if the bill for your post-paid connection came with a colourful bunch of toffees, and...

BBC World takes its Mastermind India quiz show online

BBC World, the news and information TV channel, has taken its intellectually challenging quiz show, Mastermind India, online with an exciting contest...

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