Big win for MindShare. Bags Ranbaxy AOR

MindShare has bagged the AOR for Ranbaxy. Six agencies including FCB Ulka, Euro RSCG, MediaCom, O&M had pitched for the account about a month back....

Hyundai Accent account changes hands

The Rs.8 crore Hyundai Accent account recently moved from Bates to Grey Worldwide. Three agencies, including SSC&B, Bates and Grey Worldwide had pitch...

Initiative Media gets bullish on Net. Launches 'Digital Initiatives.'

Despite all the dooms day talks, marketers are increasingly realizing the potential it offers as a medium. Supporting that is a growth in the number o...

International: Showtime, HBO ready to rumble

When boxers Mike Tyson and Lennox Lewis step into the ring June 8 for the heavyweight championship, HBO, Showtime make peace, it marks the coming toge...

Dabur Real Targets New Segment

Dabur Foods Ltd. has a new strategy up its sleeve; it's trying to target kids with its Real Fruit Juices. "So what's new?" you'll say. It was always b...

Globally DTH & CAS co-exist

Industry representatives point out that CAS and DTH can co-exist, if the two don’t compete with each other. UK and other countries in Europe, fo...

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