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The Minimalist strengthens its Interaction Design business unit with two new appointments

16-August-2018
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The Minimalist strengthens its Interaction Design business unit with two new appointments

Design and digital company, The Minimalist, has appointed Rohan Saraf, as Head of Interaction Design and Amit Rajapurkar as Lead, User Interface. The appointments reinforce the company’s decision to strengthen its leadership with a focus on its Interaction Design business unit. The company is looking to expand its presence globally.

Saraf will overlook the Interaction Design business unit and also lead User Experience projects within the SBU. Saraf is a certified usability analyst and a graduate in Product Design from MIT Institute of Design, Pune. He has worked extensively on user experience assignments for HDFC Bank, Future Group, Standard Bank (South Africa), and Sunlife Insurance, Philippines. 
Rajapurkar brings over 18 years of experience; he will lead the operations and design for UI. In his previous roles, he was responsible for designing UI for leading companies like Axis Bank, Maruti, Hungama, IRCTC and Microsoft. Prior to joining The Minimalist, Rajapurkar was associated with Fractal Ink.

Speaking on the appointments, Sahil Vaidya, Co-Founder, The Minimalist said, “We are excited and welcome both Rohan and Amit to The Minimalist. Over the past year, The Minimalist has successfully acquired a wide range of clients across the globe for all three business units. With an increasing level of digitalisation and product focus in the Indian business ecosystem, there is an immediate need for high quality and experienced product design services. Both, Rohan and Amit bring very rich sector specific experience and this will definitely amplify our ability of delivering intelligent products that provide seamless and unique experiences. Most importantly Rohan and Amit share our vision of delivering sterling quality digital products and experiences. In a bid to become the most sought-after player in this space and with the addition of Rohan and Amit, we are sure we are on the right path.”

Speaking about his new role, Saraf said, "I am excited on my new role and to be a part of a team that is diverse and dynamic. The company has a unique energy and the environment is conducive for design thinking to grow on a larger level. We are focused on strengthening our foothold for Interaction Design services and will continue to invest our energies here. I am excited on this new journey and look forward to solving problems strategically with simple design solutions.”

Rajapurkar added, "The Minimalist is a young organization overflowing with creativity and fresh ideas. The culture is encouraging and allows one to be vocal about their thoughts and ideas which makes it easy for teams to work with a central objective thus achieving stellar success. The UI/UX domain has been growing rapidly with brands learning the importance of product usability. I look forward to delving deeper into this market, contributing towards the growth of the organization and working towards achieving our larger goals.”

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