ï»ż

Top Story

Home >> Announcements >> Article

Happy mcgarrybowen appointed creative agency for Truecaller

14-September-2018
Font Size   16
Happy mcgarrybowen appointed creative agency for Truecaller

Truecaller has partnered with Bangalore headquartered creative agency Happy Mcgarrybowen to roll out its new campaign for this year.

Happy mcgarrybowen was roped in to help chart a new course for Truecaller’s new avatar and host of services. Kickstarting this partnership would be a full-blown campaign that would go live in a few weeks from now, the agency said in a statement.

Talking about the association, Kartik Iyer, Co-founder and CEO, Happy mcgarrybowen, said, "We have been in talks with Truecaller for nearly a year now, exploring opportunities to work together. There has been a synergy of minds and thoughts from the first day the teams met. A new campaign is already underway and shall be out soon. We see huge potential in the brand growing its offering, considering it is one of the few apps that commands acceptance amongst users of all phone segments. We look forward to a long-term relationship in building Truecaller’s already strong equity in India."

Manan Shah, Director Marketing India – Truecaller, said, “We were looking for a partner rather than an ‘agency’ who can think beyond the obvious and move faster than us. This is where Happy mcgarrybowen clicked for us. Extremely delighted to work with them on our upcoming campaign and look forward to many more.”

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

right
left
ADVERTISING INDUSTRY GATHERS TO HEAR RAJAN ANANDAN AT AAAI SUBHAS GHOSAL MEMORIAL LECTURE BW BUSINESSWORLD MARKETING WHITEBOOK SEES KEY MARKETING LEADERS AT LAUNCH IN BENGALURU MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG

The appointment is in keeping with developing business needs and investment in talent development

Bindra joins Uber from Seabed 2030 where, as its founding Project Director, he led a first-of-its-kind global movement in collaboration with Japan’s Nippon Foundation, international sea floor mapping...

Mohan will be responsible for Facebook's India strategy and for driving the company's continued investment in India