Truecaller has partnered with Bangalore headquartered creative agency Happy Mcgarrybowen to roll out its new campaign for this year.
Happy mcgarrybowen was roped in to help chart a new course for Truecallerâs new avatar and host of services. Kickstarting this partnership would be a full-blown campaign that would go live in a few weeks from now, the agency said in a statement.
Talking about the association, Kartik Iyer, Co-founder and CEO, Happy mcgarrybowen, said, "We have been in talks with Truecaller for nearly a year now, exploring opportunities to work together. There has been a synergy of minds and thoughts from the first day the teams met. A new campaign is already underway and shall be out soon. We see huge potential in the brand growing its offering, considering it is one of the few apps that commands acceptance amongst users of all phone segments. We look forward to a long-term relationship in building Truecallerâs already strong equity in India."
Manan Shah, Director Marketing India â Truecaller, said, âWe were looking for a partner rather than an âagencyâ who can think beyond the obvious and move faster than us. This is where Happy mcgarrybowen clicked for us. Extremely delighted to work with them on our upcoming campaign and look forward to many more.â
Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy
The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey
The appointment is in keeping with developing business needs and investment in talent development
Bindra joins Uber from Seabed 2030 where, as its founding Project Director, he led a first-of-its-kind global movement in collaboration with Japanâs Nippon Foundation, international sea floor mapping...
Mohan will be responsible for Facebook's India strategy and for driving the company's continued investment in India