ACC appoints Ashish Prasad as Chief Marketing Officer and Head of New Products & Services
ACC Limited, one of Indiaâs leading manufacturers of cement and ready mix concrete, announced the expansion of its leadership team with the appointment of Mr Ashish Prasad as its Chief Marketing Officer and Head of New Products & Services. Based in Mumbai, Ashish will be a member of the companyâs Executive Committee.
Ashish will spearhead the brand building and marketing efforts for ACC's cement and concrete businesses. He will be responsible for growing the portfolio through the introduction of new products and solutions, as well as the design and implementation of new services to strengthen ACCâs presence as a complete solution provider in the building materials space.
Commenting on the appointment, Neeraj Akhoury, Managing Director & CEO, ACC Limited said, âI am delighted to welcome Ashish to the ACC family and the leadership team. Ashish has worked with leading Indian and international companies, playing a pivotal role in building and shaping brands across categories, as well as having P&L responsibility for a variety of businesses. With his rich knowledge and experience, we are confident that Ashish will propel brand ACC to greater heights.â
An accomplished industry leader, Ashish brings over two decades of experience in Brand Management, Sales, Strategy and Business Development at Indian and international companies including Pidilite Industries Limited, Aditya Birla Group, Asian Paints and the Coca-Cola Company. In his last role as the Chief Operating Officer of the Construction Chemicals business at Pidilite Industries, Ashish was responsible for developing and growth of Dr. Fixit and Roff brands.
Ashish is a science graduate from Delhi University and holds a management degree from the Indian Institute of Management (IIM), Ahmedabad.
Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy
The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey
Prakash joined PepsiCo in 1998 in India, and since then has held various positions across marketing and franchise functions in the company both in India and abroad
Divya will leverage her eclectic and rich experience across OTT and broadcast media, to build brand ALTBalaji