WPP leases 300,000 sqft property for new Mumbai offices

The development is in accordance with WPP strategy of establishing campuses in key cities in key markets with an aim to consolidate its businesses

wpplogo

Advertising giant, WPP has leased a 300,000 sqft property from K Raheja Corp for nine years for its new Mumbai offices, according to media reports. The property is located in the ORB complex near Mumbai airport.

The development is in accordance with WPP strategy of establishing campuses in key cities in important markets, with an aim to consolidate its businesses, including those of its bigger group companies Group M, IMRB and O&M. It is believed that the majority of WPP's Mumbai business will be handled from the new office. Currently, WPP Group has its offices located in Oberoi Commerz in Goregaon and in Lower Parel’s Peninsula corporate park but will be vacating these to move to the new premises.

It has also been reported that apart from its new location, WPP will soon be signing a similar lease for its Gurgaon office.

In India, WPP Group employs close to 20,000 people across Mumbai, Delhi, Bengaluru, Chennai, Kolkata, and Hyderabad, as well as in other Indian cities.

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Social Kinnect bags social media mandate for Radio Mirchi

The mandate was won following a multi-agency pitch, and will be operated out of the Social Kinnect Mumbai office

SocialKinnect

Social Kinnect has been awarded the social media mandate for Radio Mirchi. Under the mandate, Social Kinnect will be responsible for carving a social media roadmap for the brand across creative, media and ORM-led services. The mandate was won following a multi-agency pitch, and will be operated out of the Social Kinnect Mumbai office.

Social Kinnect will be responsible for strategic positioning, content creation, and re-packaging the brand on digital platforms. The agency will also be involved in digital innovations, brand building, and online advertising to engage with the digital consumers.

Radio Mirchi is owned by the Entertainment Network India Ltd (ENIL) and boasts of approximately 29 million listeners. It reaches more than 50 million monthly active users across multiple digital platforms.

Commenting on the appointment of the new agency, Rahul Balyan, CDO, Radio Mirchi, said, “Radio Mirchi is transforming into a digital and content centric organization. Our digital footprint has already doubled the overall reach of Radio Mirchi. We are known as an exciting brand on FM, and we look forward to creating the same level of excitement and engagement online through our partnership with Social Kinnect.”

Commenting on the win, Rohan Mehta, CEO, Social Kinnect, said, “We are thrilled to be a part of Radio Mirchi’s progressive journey on digital. With this mandate, we look forward to helping Radio Mirchi in engaging with the digital-first audience. Radio Mirchi is a brand for the millennials, and we look forward to helping them build a brand voice that engages this audience. Radio and digital go hand-in-hand, and we will cement this partnership even further.”

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DViO Digital wins creative & digital mandate for Theobroma

The account has been won following a multi-agency pitch

DVIO

Theobroma, a pan India chain of patisseries, has chosen DViO Digital as their creative and digital marketing partner. 

The account was won following a multi-agency pitch. DViO’s mandate is to provide strategic and creative recommendations along with building a strong communication and digital touch-point strategy to drive business results and visibility for Theobroma.

Talking about the association, Sowmya Iyer-CEO & Founder, DViO Digital, said, “This is an exciting opportunity for us, as working with a brand like Theobroma opens up multiple avenues for us as a creative agency. A good digital strategy doesn’t eliminate brick and motor – it helps increase the value of your store by power positioning it, and that is what we aim to do for Theobroma.”

On appointing DViO Digital as their creative and digital marketing partner, Nihal Harchandrai, Head-Finance & Strategy at Theobroma, said, “We are looking forward to working with an agency as talented as DViO is. We’re excited to see where this partnership takes Theobroma.”

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Adarsh Munjal joins Buzzinga Digital as Creative Director

Munjal, popularly known as The Big Bhookad on the web, in his last role was the Creative Director at MSL Group India

adarsh munjal

Buzzinga Digital announces the appointment of Adarsh Munjal to the role of Creative Director. 

Munjal, popularly known as The Big Bhookad on the web, brings with him extensive experience in creativity, digital media and advertising. His experience spans across The Glitch, Zapak Digital Entertainment Limited and Zomato. In his last role, he was Creative Director at MSL Group India and during his tenure at MSL, he was responsible for leading a diverse team comprising of copywriters, visualizers and designers for integrated delivery and execution across different kinds of traditional as well as digital media.

Commenting on the joining, Munjal said, “I have always worked under the role that can be defined as a thinker or writer or conceptualiser in my career. I am looking forward to working with the team at Buzzinga Digital and give form to their ideation processes that elevate the agency’s identity in the near future. I am both honored and excited to be a part of Buzzinga Digital and look forward to raising the bar further on overall creative excellence.”

Welcoming Munjal to Buzzinga, Yashraj Vakil, CEO, Buzzinga Digital said, “We are thrilled to welcome Adarsh to Buzzinga Digital. He will provide the creative focus we need to support our rapid growth. He is a digital native and brings exactly the kind of creative leadership that brands need in this ever-changing digital landscape. I strongly believe his experience and expertise will also help nurture the team at Buzzinga in to thinking bigger and doing larger things.”

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Criteo appoints Kenneth Pao as Executive Managing Director for APAC 

Pao will provide strategic direction and further accelerate the growth of Criteo’s business in the Asia-Pacific region

kenneth pao

Criteo, the advertising platform for the open internet, has announced the appointment of Kenneth Pao, Executive Managing Director, Asia-Pacific, to lead one of the fastest-growing regions for the company. 

Pao will provide strategic direction and further accelerate the growth of Criteo’s business in the Asia-Pacific region, whose current portfolio of customers include Yahoo! JAPAN, Coupang, LFmall, THE ICONIC, The Good Guys, ZALORA, TIKI, Sendo.vn, Tata CLIQ and NYKAA. 

Based in Tokyo, Pao will oversee Criteo’s key operations in Australia, China, Japan, India, Singapore and South Korea. He will work closely with his regional leadership team to drive new business development and strengthen Criteo’s existing advertiser and partner relationships. 
Criteo also has customers in Hong Kong, Indonesia, Malaysia, Philippines, Taiwan, Thailand and Vietnam. 

“With his proven track record in the Asia-Pacific region, specifically Japan and Greater China, Kenneth brings more than nine years of leadership experience within the retail and advertising technology industry,” said Gregory Gazagne, Executive Vice President, Global Revenue & Operations, Criteo. 

On his appointment, Pao said: “The artificial intelligence market is set to grow to $136 billion by 2025 in Asia-Pacific1. Omni-channel customers in the region generate 27 per cent of sales despite only representing 7 per cent of all customers. These trends are transforming how digital businesses operate and engage with end-users across AsiaPacific. We continue to see untapped growth potential. Thus, our goal is to provide retailers, brands, and publishers of all sizes with the data and technology they need to best serve their customers. Through its commitment to R&D and laser-focus on developing high-performance solutions, Criteo can spearhead new developments in this space. I look forward to working with some of the best talents in the industry,” said Pao. 

He joins Criteo after almost seven years at Videology Group, a software provider for digital video and TV advertising. He was the APAC Managing Director and then the Chief Revenue and Operations Officer, where he drove business growth by building new revenue streams and value propositions for new and existing clients. 

Prior to Videology, Pao was also a Co-Founder and Board Member at Willem-Aidan and Co-CEO of Retail and Direct Distribution at Esquel Group. 

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Ogilvy conducts another restructuring round in executive, organisational  roles

Number of promotions and departures announced as part of process to create new leadership team

Ogilvylogo

WPP’s Ogilvy has carried out another round of restructuring at the executive and organisational levels, according to media reports. Global CEO John Seifert has announced a number of promotions and departures as part of the process to create a new leadership team.

Seifert was quoted as saying: “Now may be a moment to move beyond ‘Next Chapter’ as a banner headline of our collective transformation, and simply accept the reality that change is perpetual … and that we will always be pursuing, in big and small ways, a shared agenda to better ourselves and Ogilvy in the face of all that challenges and inspires us.”

Among the major decisions include departures by Gunther Schumacher and Stuart Smith, and elevations of Philip Heimann and Antonis Kocheilas.
The ‘Delivery 2.0 team’ will include management lead Kathleen Kelly and chief technology officer Mike Tidmarsh.
 

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Sabbas Joseph, Co-founder & Director of Wizcraft International joins Global Advisory Board

IMWF has named Joseph as the only India member on the board

Sabbas

Sabbas Joseph, Co-founder and Director of Wizcraft International, has joined the Global Advisory Board of IWWF - International MICE & Wedding Forum. 

IMWF has named Joseph as the only India member of the Global Advisory Board of IMWF, which comprises visionaries and leaders from across key global geographies.
 
IMWF is a platform where leaders meet, a forum wherein aficionados of the MICE and the wedding industry come together bringing in their expert knowledge. 

With the IMWF Global Advisory Board bringing together key industry leaders, IMWF is only set to be bigger and better.
 
Joseph has been recognized as one of the foremost thinkers of the experiential and entertainment industry. He brings strategic thought and global expertise, stemming from his wealth of experience gained from representing the experiential industry’s interests on global platforms.

He is the General Secretary of India’s Media and Entertainment Skills Council. He was a member of the core team of the FICCI Media and Entertainment Committee that set up the FICCI FRAMES Convention, which is APAC’s largest convention for the M&E industry. 

He has served on the national committees of FICCI and CII for two decades. He is a founder-patron of the Event and Entertainment Management Association of India (EEMA) and served as its President from 2014-18, driving the transformation wherein EEMA actively worked with policy makers and grew in prominence on the global stage.

Sabbas in his earlier career was a journalist and led several editorial teams.

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Franklin Templeton appoints Balaji Vaidyanathan as Marketing Director, CEEMEA

Vaidyanathan will be based in Dubai; prior to this he was the Deputy Head of Marketing

Balaji Vaidyanathan

Franklin Resources Inc. has announced the appointment of Balaji Vaidyanathan as Marketing Director, Central Eastern Europe, Middle East and Africa (CEEMEA), effective from this month.

Vaidyanathan will be based in Dubai and will report to Sandeep Singh, Senior Director and Regional Head, CEEMEA. He will be responsible for driving the firm’s marketing strategy and brand initiatives for the region.

“We are pleased to have Balaji join our team in Dubai. With a 16 year, proven track record in marketing and communications, Balaji will be a valuable addition to the team as we continue to identify growth opportunities for the business in this region. His solutions-oriented approach and creative ability will be a great fit for our overall business objectives,” Singh said.

Speaking on the new role, Vaidyanathan said, “As the Franklin Templeton brand and business grows within the CEEMEA region and globally, we will continue to identify strategic opportunities for amplifying our voice and presence through various marketing initiatives. And with the increasing integration of FinTech and digital within the asset management industry, it is critical that we consistently adapt our marketing approach to stay relevant and ahead of competition.”

Prior to this, Balaji was Deputy Head - Marketing for Franklin Templeton India and was responsible for leading all key brand initiatives. He has been one of the early adopters of leveraging gamification and storytelling in the mutual fund industry and has won multiple awards for his work.

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Oneindia Founder and Managing Director, BG Mahesh, calls it quits

In an email to his colleagues, Mahesh wrote about his 13 year stint at Greynium and expressed gratitude towards his employees

BG Mahesh

BG Mahesh, Founder & Managing Director of Greynium Information Technologies Pvt Ltd a company that owns India’s multi lingual platform Oneindia.com, part of the Daily Hunt group, has moved out of the company. 

In an email to his colleagues, Mahesh wrote, “after 13 amazing years at Greynium, I have decided to move on. It has been a very long and fruitful journey for me personally at Greynium.”  

He wrote, “I still recall the early days of 2006 when we built Oneindia from scratch. We started off with about 50 employees in a very beaten up office. The online advertising revenue was very less during those days but yet we were a happy lot. Everyone knew everybody, the offline social networking amongst us was very strong so it was difficult to keep secrets!”

“What started off as a hobby site by me in the early-1990s has come a long way! We introduced Indian languages way back in 2000 (most of you were kids at that time). It was fun working on the strategy & execution with many of you. The results of our work can clearly be seen. We are an enviable property in the internet space today. Credit goes to each of you for the rise of Oneindia,” wrote Mahesh.

Speaking about the milestones of the company he wrote, “There were many milestones in this journey, very difficult to pick the favorites. The first significant milestone was when Comscore ranked us #4 in the country! We pinched ourselves to ensure we were not dreaming.”

“I can proudly say Oneindia was the first non-funded internet company in India to achieve profitability. This was one of the toughest and most satisfying tasks for us. If I had to pick one feature of Oneindia that made us successful & survive various challenges, it would be Indian languages. Our offerings were unique from the day of the launch. We set the bar in the Indic space,” wrote Mahesh. 

He thanked his colleagues and Sriram Hebbar, CEO, Greynium Technologies. “I would like to thank each of you for your valuable contribution. Many of you have been working with me since 1999 and 2000 (the founding Editors of Oneindia). I am particularly thankful to Sriram Hebbar for working with me to build Oneindia to what it is today. I am very proud of what has been achieved at Greynium. I will cherish my days at Greynium forever,” concluded Mahesh. 

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Torie Henderson steps down as CEO, OMG Southeast Asia and India

The company also said that local CEOs will lead their territories in Southeast Asia and India

Torie Henderson

Omnicom Media Group (OMG) has announced that Torie Henderson will step down from her role as CEO of OMG, Southeast Asia and India, according to reports. The company also said that her position will not be filled as local CEOs will lead their territories in Southeast Asia and India.

Henderson has worked with OMG in various roles for 13 years, beginning in 2006 with the OMD regional team in Hong Kong. She has held the position of CEO of OMG, Southeast Asia and India since 2017, and she has been instrumental in establishing the group’s diversity and inclusion agenda, driving local businesses and client relationships, and fostering a very strong leadership team in Southeast Asia and India.

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Discovery appoints BTVI's Megha Tata as Managing Director of South Asia

Tata joins Discovery from Business Television India (BTVI) where she was spearheading India business

MeghaTata

Discovery Asia Pacific has appointed Megha Tata as Managing Director – South Asia, Discovery Communications India, effective April 01, 2019.  Tata joins Discovery from Business Television India (BTVI) where she was spearheading India business.  A veteran of the media & entertainment industry, Megha has received multiple industry accolades in an illustrious career spanning more than 28 years. She has held leadership positions across eminent broadcasters such as BTVI, HBO, Turner International and STAR TV. 

Tata will be based in Mumbai and report to Simon Robinson, Managing Director, Discovery Asia Pacific and Chief Financial Officer, Discovery International.

Talking about the appointment, Simon Robinson said, “Megha is a seasoned professional, with an extensive and proven track record of leading multiple broadcast businesses in India. We are incredibly excited to welcome Megha, and her vision, at this important juncture as we aim to actualize the potential of such a key market.”

“I look to her leadership to provide a differentiated strategic direction to Discovery India with twin objectives of – accelerating growth in the core business and strengthen the product portfolio with new offerings in line with the evolving expectations of the market,” Robinson added.

Speaking on the occasion, Megha Tata, said, “Having been a passionate superfan of Discovery myself, I am really excited to lead Discovery’s mandate in the region. I look forward to working closely with the India management team to help build an aggressive growth path for the company in this rapidly changing media landscape.”

 

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