WPP launches Wunderman Thompson

The Group merged JWT with Wunderman to create a new creative, data, and technology agency built to inspire growth for its clients

e4m by exchange4media Staff
Published: Feb 6, 2019 8:47 AM  | 2 min read
Wunderman Thompson

In November 2018, WPP announced it would be merging J.Walter Thompson with Wunderman, both a WPP agency, to form Wunderman Thompson.

Wunderman Thompson has launched its new brand identity, one that is said to reflect the ethos of who Wunderman Thompson is as an agency. The new branded agency will be distinctively positioned as a provider of end-to-end solutions—through creative, data, commerce, consulting, and technology services—at a global scale.

The new brand, created by fellow WPP agency Landor, a brand consulting and design, showcases that growth is a force of good and all growth starts with inspiration. Its logo launch has coincided with the release of a new microsite, which aims to better explain what the agency does along with its structure

“Wunderman Thompson is a formidable combination, bringing together the capabilities our clients are demanding - creativity alongside deep expertise in technology, data, and commerce - in a single organisation. It’s great news for our clients that we can combine the best of JWT and Wunderman in a single agency, and it’s great news for WPP as it allows us to compete more effectively in the sectors with the most significant opportunities for future growth,” Mark Read, CEO, WPP.

The merger was part of WPP’s major restructure and impacted a global workforce of around 20,000 in 200 locations across 90 markets.

The newly formed agency will be led by global CEO, Mel Edwards, currently the global CEO of Wunderman. Tamara Ingram, CEO of J. Walter Thompson, will become chairman of the new company.

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