Social Kinnect wins digital mandate for American Eagle Outfitters

Along with handling creative duties of the brand, Social Kinnect will also be responsible for their online reputation management as well as for strategising on-ground store promotions

American jeans brand American Eagle Outfitters (AEO) has been brought to India by Aditya Birla Fashion & Retail Ltd. Social Kinnect has announced that it will be handling the digital mandate for the brand.

The partnership will see the agency manage digital assets of the leading global specialty retailer offering on-trend clothing and accessories. Along with handling creative duties of the brand, Social Kinnect will also be responsible for their online reputation management as well as for strategising on-ground store promotions.

Commenting on the account win, Rohan Mehta, CEO – Social Kinnect, said, “It is interesting to work with a leading brand like American Eagle that has made its mark globally. Our expertise in the youth-centric fashion and retail space will ensure that the brand reaches out to its relevant audience. The Indian market is of key importance to them, and through our endeavors, we will ensure that they create the right buzz in this space." For more updates, subscribe to exchange4media's WhatsApp Channel- https://bit.ly/2QUdLCK

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