Franklin Templeton appoints Balaji Vaidyanathan as Marketing Director, CEEMEA

Vaidyanathan will be based in Dubai; prior to this he was the Deputy Head of Marketing

e4m by exchange4media Staff
Updated: Feb 18, 2019 6:18 PM
Balaji Vaidyanathan

Franklin Resources Inc. has announced the appointment of Balaji Vaidyanathan as Marketing Director, Central Eastern Europe, Middle East and Africa (CEEMEA), effective from this month.

Vaidyanathan will be based in Dubai and will report to Sandeep Singh, Senior Director and Regional Head, CEEMEA. He will be responsible for driving the firm’s marketing strategy and brand initiatives for the region.

“We are pleased to have Balaji join our team in Dubai. With a 16 year, proven track record in marketing and communications, Balaji will be a valuable addition to the team as we continue to identify growth opportunities for the business in this region. His solutions-oriented approach and creative ability will be a great fit for our overall business objectives,” Singh said.

Speaking on the new role, Vaidyanathan said, “As the Franklin Templeton brand and business grows within the CEEMEA region and globally, we will continue to identify strategic opportunities for amplifying our voice and presence through various marketing initiatives. And with the increasing integration of FinTech and digital within the asset management industry, it is critical that we consistently adapt our marketing approach to stay relevant and ahead of competition.”

Prior to this, Balaji was Deputy Head - Marketing for Franklin Templeton India and was responsible for leading all key brand initiatives. He has been one of the early adopters of leveraging gamification and storytelling in the mutual fund industry and has won multiple awards for his work.

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