Amogh Dusad moves to SonyLIV to head original content

His LinkedIn profile has been updated to Head - Content, Partnerships, New Initiatives - Digital Business at Sony Pictures Networks India

by exchange4media Staff
Published - Dec 14, 2018 1:14 PM Updated: Dec 14, 2018 1:14 PM
Amogh dusad

Amogh Dusad of SPN has been strategically moved from Sony Entertainment Television to OTT service SonyLIV to head original and regional content. His LinkedIn profile mentions his new designation as Head - Content, Partnerships, New Initiatives - Digital Business at Sony Pictures Networks India. He will be reporting to Uday Sodhi, Executive VP and Head - Digital Business - SPN India. The decision was taken to up SonyLIV's game in original content where the investment has beefed up in the recent past. 

He was earlier taking care of digital products for Hindi GEC for spearheading second screen and digital initiatives for the channel.
Dusad comes with an experience over 15 years. He was leading the insights and programming strategy for SET. In this role, he was responsible for the overall business strategy for the channel, consumer insights and collaborations on creative development to drive viewership and P&L management.

He joined Sony in 2011 as Senior VP and head - Programming and content acquisition.

Prior to joining Sony, he worked with NDTV Imagine. Dusad started his career with TAM Media Research (JV between Nielsen and KMR) working on several consulting projects for advertisers and broadcasters, to leverage big data analytics towards strategic decision making.


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