Rephrase.AI names Jay Morzaria as Creative Head

Morzaria has been in the advertising and marketing industry for over a decade

by e4m Desk
Published - May 29, 2023 5:06 PM | 1 min read

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Rephrase.AI has appointed Jay Morzaria as Creative Head. He was earlier working as a Creative Director for OktoBuzz.

Morzaria has been in the advertising and marketing industry for over a decade now. Before OktoBuzz, he was with Spring Marketing Digital for seven months and before that with Schbang.

He also worked for Atom Network as a Creative Partner until November 2020. Prior to that, he spent 6 months with The Glitch.

Asked about his plans with Rephrase.AI, Morzaria said, “Whenever a new innovation comes about, it disrupts the normal way of doing things. I think, at the time, it’s important to assess what the future of that innovation would be and whether it is a passing trend or something that’s here to stay. I believe that GenAI is a long-term bet, and we are looking at a future where every creative person like me is just going to feel much more empowered. I have chosen to be an enabler of this wonderful innovation, and at Rephrase, my effort would be to add a creative touch to the videos generated for Rephrase and for its clients, as well as contribute to the overall marketing KRAs in terms of providing strategic creative input at various levels.”