Virat Kohli launches his formal footwear brand, One8 Select
With the vision of Virat Kohli, the One8 Select collection offers affordable fashion-forward shoes and accessories that go seamlessly with attire all throughout the year
Published - Nov 12, 2018 5:41 PM | 4 min read
Aeon Sports India Pvt. Ltd in association with Virat Kohli brings to you their affordable luxury line, One8 Select.
The brand revealed its line on November 10th, at the Roseate House, Aerocity. With the vision of Virat Kohli, the One8 Select collection offers affordable fashion-forward shoes and accessories that go seamlessly with attire all throughout the year.
With their premium quality and up-to-date trends, this line is going to be every man’s dream. The team believes that formal footwear plays an extremely crucial part in our attire due to its sheer versatility. This versatility is synonymous with Virat, as he essays numerous roles and plays the part perfectly, always encouraging you to put ‘Your Best Foot Forward’.
One8 Select aims to reiterate the importance and impact of formal footwear in leaving a mark on whomever you meet, across various walks of life. One8 Select is Virat Kohli’s passion project to bring the world closer to his sense of style and freedom of expression. His vision for formal footwear is to be equipped to take your best foot forward. Shoes that speak about you. Shoes that complete you.
The collection witnessed a grand launch at Roseate House, Aerocity where the guests experienced a splendid fashion show as Virat Kohli put his ‘best foot forward’ on the ramp. The show highlighted all the collections in collaboration with ace designer Rocky S, post which the guests entered a brand experience zone to view the displayed collection up close and more intimately. The brand has launched with 5 different collections; The Achiever, The Wingman, The Debonair, The Superstar and The Alpha.
The shoes are made of pure leather and are available in multiple colours, like brown/shades of brown, black/shades of black, blue, purple, and over 30 styles between the price range of INR 3999-11999. The brand recognises the passion men have for footwear and targets all shoe aficionados.
One8 Select aims to be a part of the wardrobes of boys & men across all ages and demographics. The spokespersons representing the brand are. Vikas Kohli, Managing Director, Vaibhav Arora, Director-Marketing, Sanjay Dhingra, Director - Operations, Nakul Manchanda, Director - Sourcing and Ajay Gupta, Director - Sales & Offline Commercials.
They strongly believe that this footwear, made out of the finest materials, imprints a bold statement as bespoke footwear and gives a chance to men across all ages to style their look in the trendiest way.
Vikas Kohli believes that the brand will evolve just like Virat, saying,. “With the introduction of formal footwear and socks, the brand aims to equip Virat’s fans and everyone else with the tools that are needed to excel, at work and in life. It was an easy conversation with Virat as knowing him, and his drive for attention to detail, it was clear the formal line of footwear is where his principles can come to life.”
Speaking on the launch, Vaibhav Arora, Director- Marketing said, “With One8 Select we want to stand out in the realm of formal footwear and bring to life Virat’s vision of excellence and consistency with every step we take. Virat has a tremendous fan base and for many, he is an inspiration and an icon and with One8 Select we aim to bridge the gap between the two and bring the supporters close to Virat through our offerings”.
Director of Sourcing, Nakul Manchanda says that, “Understanding the need of the consumer and looking for the right product that just pushing a product is what we looked at with the launch of One8 Select.”
Adding to that Sanjay Dhingra, Director- Operations mentions that, “With the launch of One8 Select, our aim is not only to bring the product to the market but to ensure it is readily available and our consumer are spoilt for choice.”
While Ajay Gupta, Director - Sales & Offline Commercials said, “Throughout my foray in sales and provisions I have understood that a product travels far when its good, but it goes further when we know what the consumer is looking for. Addressing the vacuum of luxury is affordable where One8 Select comes into play."
The brand aims to build upon their existing range in the coming months and cater to all demographics across all ages even further. They envision a future where this collection strikes a chord with not just Indian but International audiences. The brand will be selling both online with Amazon as their exclusive e-commerce partner and across multi-brand stores.
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