Unacademy will not associate with IPL 2023
Our focus has changed. Hence the decision to not do IPL next year, said co-founder and CEO Gaurav Munjal
Published - Jul 12, 2022 8:37 AM | 2 min read
Unacademy will not associate with the Indian Premier League (IPL) 2023, co-founder and CEO Gaurav Munjal has said.
Munjal said this in a tweet. “The last three years with the IPL were amazing. Our brand went to another level. I recommend all upcoming brands to partner with the IPL. Our focus has changed. Hence, the decision to not do IPL next year. Our focus has changed. Hence the decision to not do IPL next year,” he posted.
The last three years with IPL were amazing. Our Brand went to another level. I recommend all upcoming Brands to partner with IPL.— Gaurav Munjal (@gauravmunjal) July 11, 2022
Our focus has changed. Hence the decision to not do IPL next year.
Reportedly, he also wrote an email to the employees saying that “to turn cash flow positive, the company “must embrace frugality as a core value.”
According to media reports, he said that the company would focus on organic growth, instead of splurging on advertising.
In Monday’s mail, Munjal wrote, “Even though we have more than Rs 2,800 crore in the bank (as of this morning), we are not efficient at all. We spend crores on travel for employees and educators. Sometimes, it's needed. Sometimes, it's not. There are a lot of unnecessary expenses that we do. We must cut all these expenses. We have a strong core business. We must turn profitable ASAP,” he reportedly wrote in the mail.
Instagram, LinkedIn, Twitter, Facebook & Youtube
Tags Marketing Ipl Unacademy Gaurav Munjal Internet advertising Internet advertising India Marketing Internet Marketing Marketing campaign Marketing ad internet Internet ad internet news marketing advertising India marketing India