The future is AI+Human model: Pawan Rochwani, Pepper Content

Pawan Rochwani, Head of Brand & Partnerships, Pepper Content, spoke at the Pitch CMO Summit about how AI was soon becoming a handy tool for marketers

by exchange4media Staff
Published - Mar 28, 2023 12:31 PM | 2 min read

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With ChatGPT entering the market, AI has become a buzz word. Pawan Rochwani, Head of Brand & Partnerships, Pepper Content, was at the Pitch CMO Summit and spoke about how AI was soon becoming a handy tool for marketers.

Rochwani spoke about how Pepper Content was helping brands and providing them with content marketing solutions under one roof. “SEO has been the term that has been the talk in marketing meetings. It has become a necessity as the macroeconomics are not in our favor and that's why content and SEO seem like the right choice.”

He took the conversation to AI and how it is developing day by day. “Microsoft has invested billions of dollars in open AI and this is probably one of the biggest incidents that have come up in the marketing space in the past few decades because this is going to change our marketing teams and the kind of things they build.”

“In the last 48 hours, Adobe has announced Adobe Firefly wherein one can literally type a text and you can get a graphic design. Something similar Canva has also announced a Canvas AI-powered workflow for all the designs so the innovation that is happening in this in the last 48 hrs,” he shared while speaking about the magnanimity of AI spreading in the world.

He said, “The future is a Human + AI model, one cannot imagine that AI will completely take over humans.”

Speaking on the problems that marketers face, Rochwani said, “One of the key problems for any market out there is how you do very qualitative work and create at scale. The problem that you might face is optimizing this workflow, integrating content in data across multiple platforms and finally bringing the ROI of the content."

On how the company has been helping brands with their content marketing need right from research to the return on investment, Rochawani quipped: “The best place to hide a dead body is the second page of a Google search.”