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e4m webinar: Exploring audio advertising & marketing

Today, a virtual panel of industry experts will share insights on how brands and marketers treat audio as part of their media strategy 

by exchange4media Staff
Published - Sep 25, 2020 7:53 AM Updated- Sep 25, 2020 11:19 AM

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Marketers across the world have been showing an inclination towards unlocking audio potential for brands. Audio advertising and marketing has been steadily growing and to understand more on this e4m is going live today with yet another insightful virtual panel discussion on the topic - Unlocking Audio Potential. The webinar will take place from 4pm onwards.

On the panel will be Rupali Digrajkar, GM Digital Martech CoE Lead, Vi; Virginia Sharma, Vice President - Brand Solutions, JioSaavn; Vishal Kamath, Director - Digital, South Asia, Nielsen India Pvt Ltd, and Ravi Shharma, VP Revenue Head, Gaana.

The panel will be chaired by Rita Sahajpaul, National Head of Product and Marketing Science, Xaxis.

The panelists will try to understand how brands and marketers think when it comes to audio as part of their media strategy. The webinar will also explore the rise of an audio consuming generation, the struggle among brands to find their voice in the relatively cheap video content ecosystem and the importance of creative storytelling.

An audio survey conducted by Xaxis indicates there is a huge untapped potential for the advertising to grow. In spite of the difficulties of adoption, there is a huge potential for audio marketing, the survey has shown.

The experts will also share insights on the ROI that audio could drive along with their outlook for the next 5 years.

To register please click here

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Tags Audio advertising Gaana Nielsen Storytelling Webinar Xaxis Jio Saavn Programmatic Audio VI