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Disney+ Hotstar signs actor Ram Charan as brand ambassador for South

With the actor's active presence on social media, this association will further increase the platform's reach among the South audience

by exchange4media Staff
Published - Sep 16, 2021 6:26 PM Updated- Sep 16, 2021 6:26 PM

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Actor Ram Charan is not just ruling his fans’ hearts but also the charts with back-to-back magnum opus films to his name. With his active presence on social media, netizens are happy that they get a glimpse of the star often off late. It is quite known that Ram Charan is a private person and takes up projects and advertisements only after due diligence.

Ram Charan has given a thumbs up to be the brand ambassador of Disney+ Hotstar. Furthermore, sources have confirmed that he signed the contract for a whopping amount of Rs. 5 crores.

A source quotes, “This is a huge deal as it’s the first time that such a large OTT platform is collaborating with a superstar for the same. The numbers are also fixed at astonishingly high figures highlighting the power of brand Ram Charan. He has surpassed all boundaries in terms of reach with this association.”

With RRR, Acharya and #RC15 round the corner, Ram Charan has become a sought-after star for movies and advertisements. With King Khan being the Disney Hotstar ambassador for the Northern part of the country, Ram Charan is going to be for the south.

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Tags Brand ambassador Brand associations Ram charan Marketing initiatives Marketing strategy OTT platform Disney+Hotstar Internet advertising Internet advertising India Marketing Internet Marketing Marketing campaign Marketing ad internet Internet ad internet news marketing advertising India marketing India