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Canco Advertising Founder Ramesh Narayan releases his book 'Different Route to Success'

For some people, this book could be a pleasant reading experience. For others, the lessons he learned could ease their way through life, said Narayan

by exchange4media Staff
Published - Jul 28, 2021 3:12 PM Updated- Jul 28, 2021 3:12 PM

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Ramesh Narayan has released his book titled “A Different Route to Success”.

Says Ramesh “this is an effort to highlight significant events and phases in my life. For some people, it could be a pleasant reading experience. For others, the lessons I learned could ease their way through life”.

The book gives readers a ringside view of Ramesh Narayan’s professional life where he retired at the age of 50, after running Canco Advertising an advertising agency he founded and ran for 24 years. Apart from many blue chip clients, Canco had an impeccable reputation as an Agency run on the highest standards of ethics and integrity. 

His second innings, after retirement, saw him remain active in advertising industry matters. He was President India Chapter International Advertising Association (IAA), and Area Director APAC on the World Board of the IAA. He was also one of the five members of the core team that pulled off the memorable IAA World Congress 2019 at Kochi. 

The book also looks at an extraordinary life after retirement, devoted to his industry where he had the opportunity to be associated with meaningful initiatives to show that communication could be a force for good. And to the social space where he has been associated with many NGO’s and some amazing, enduring projects involving the environment, education, elder care, and rural upliftment. As he says, “it was time to give back”.

Before he retired Ramesh was probably the youngest person to complete two years each as President The Advertising Club, Advertising Agencies Association of India (AAAI), Director Audit Bureau of Circulation and the National Readership Survey Council,  Chairman Planning Committee AdAsia 2003 and Execom Member Asian Federation of Advertising Associations (AFAA).

All proceeds from the sale of this book will go to the Rotary Club of Bombay which runs such widely acclaimed programs like Bhavishya Yaan (student enrichment), Ananda Yaan (elder care), integrated rural development, to name a few. Incidentally, Ramesh has been closely associated with these projects.

One of the most awarded people in the advertising industry Ramesh says his biggest reward has been seeing the meaningful initiatives he has been associated with, take off and do well.

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