e4m & Lodestar UM podcast: GenZs want to start businesses that make a difference

Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik from Lodestar UM’s strategy team discuss how GenZs strive for balance even as they push for sustainable choices

by exchange4media Staff
Published - Mar 28, 2023 7:59 AM | 1 min read

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exchange4media has collaborated with Lodestar UM, one of India’s leading media agencies and a part of the Mediabrands India network, to create “Generational Zeitgeist” – a six-part Podcast Series that peaks into Indian Gen Zers’ mindset.

Based on multiple sources of learning including a three-part pan-India study with 1100+ GenZ respondents, Generational Zeitgeist covers a wide range of topics.

Each episode is a conversation between Aditi Mishra, CEO, Lodestar UM, and Kulanath Kaushik, one of the contributors to the study from Lodestar UM’s strategy team.

About the fifth episode

Mishra and Kaushik did some crystal gazing into how GenZs are shaping the future. They discuss that GenZ is a generation of critical thinkers who prioritize self-development and rational decision-making, which will continue to shape their choices in the future.

While they hold strong ideals, they strive for balance and consider practicality, as seen in their adoption of EVs, where they support sustainability but also weigh infrastructural support. This generation is characterized by their action-oriented mindset, big ambitions, and entrepreneurial spirit, always looking to experiment and try new things, including their career.

Many GenZ participants express a desire to start a purposeful business that makes a difference.