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Karan Shroff quits Xiaomi, joins edu-tech start-up Unacademy as VP-Marketing

Shroff joined Xiaomi India in July 2015 and was responsible for the brand’s advertising, ATL campaigns, creative marketing and overall brand positioning

by Dolly Mahayan
Published - Sep 4, 2019 12:39 PM Updated- Sep 4, 2019 2:22 PM

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Karan Shroff has quit as Head of Brand Marketing at Xiaomi India and joined educational technology start-up Unacademy as Vice President-Marketing.
He resigned from his position at Xiaomi on Tuesday, and joined Unacademy immediately thereafter.

Confirming the news to exchange4media, Shroff said, “I’ll be responsible for planning marketing strategies for the educational technology start-up to make it a bigger brand in the coming time. I will be based out of Bangalore.”

Shroff joined Xiaomi India in July 2015 and was responsible for the brand’s advertising, ATL campaigns, creative marketing and overall brand positioning. He has worked on iconic ad campaigns such as Naya Note and Kiska Baja.

Prior to Xiaomi, Shroff has worked with companies such as Herbalife International India Pvt Ltd, Bertelsmann, Wizcraft International Entertainment Pvt. Ltd and Pixies Events.

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