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Rohit Sharma leads star players in Mumbai Indians’ new campaign

The 'Aplya Family Cha' campaign celebrates the team's bond with their fans

by exchange4media Staff
Published - Sep 18, 2021 12:00 PM Updated- Sep 18, 2021 12:00 PM

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Mumbai Indians’ known for its ‘OneFamily’ ethos today launched a brand-new regional titled ‘Aplya Family Cha’ – a Marathi campaign coinciding with State’s biggest festival – Ganesh Utsav, celebrating the togetherness of its fans in Maharashtra.

The catchy video features a galaxy of Mumbai Indians players, led by captain Rohit Sharma, the Mumbai trio - Dhawal Kulkarni, Aditya Tare and Arjun Tendulkar along with Hardik Pandya, Krunal Pandya, Ishan Kishan and Suryakumar Yadav. New Zealand’s Trent Boult, South African Quinton de Kock and West Indies Kieron Pollard give an international flavour to the campaign.

Mumbai Indians owner Nita Ambani also makes a special appearance in the campaign speaking to the fans in the local language in the video.

The ‘OneFamily’ tagline embedded in Mumbai Indians’ values has become part of the champion team’s culture. The new campaign conceptualized on ‘Aplya Family Cha’ – meaning ‘Our Family’, showcases the strength in oneness, determination, and perseverance and to rise together.

The new campaign has been created by Lowe Lintas and will run on TV, OOH, Digital and Radio.

 

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