JSW Paints gets Alia Bhatt & comedian Atul Khatri in new campaign
The campaign has been conceptualized by TBWA\India
Published - May 16, 2022 11:33 AM | 1 min read
JSW Paints has launched its product campaign focusing on the Halo Aquaglo range.
The campaign brings the focus back on consumers’ overall health and well-being through the Bollywood star and JSW Paints brand ambassador, Alia Bhatt, as she urges consumers to #PaintKaGKBadhao.
The campaign also includes well-known artist and stand-up comedian Atul Khatri and brings to life the mass hysteria related to any new idea.
Alia’s reaction to the strong smell of solvent-based paint being used on her newly painted door results in a social media tsunami and a cascade of jokes and banter with everyone joining in for a laugh, misconstruing Alia’s point that the oil paint on the door causes pollution, as doors cause pollution.
The campaign is on air across leading TV channels across India and Disney+Hotstar streaming platform. The campaign is conceptualized by TBWA\India.
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