Happy Décor and Utility to You, says Pepperfry

The online furniture portal, for the first time, is extending its promise of ‘Happy Furniture to You’ to décor and utility segments

Footballer Ibrahimović is the new face of Visa

Ahead of the 2018 FIFA World Cup Russia™, the star player embodies the global nature of the brand Visa

Golden Mikes Awards 2018: Photo Gallery

The e4m Golden Mikes Awards 2018, held on the 19th April, 2018 in Worli, Mumbai celebrated the very best of radio ads seen in India, across radio chan...

Guest Column: Animation allows you to play God: Creative Director, Illumination Production

Shantanu Baagchi says animation in advertising provides that special thing which every piece of advertising work wants to attain

e4mChillout: Firstpost- VP, Content & Strategy, dances, shops for organic food on weekends

Priyanka Sehgal - ​​VP, Content & Strategy at Firstpost, makes sure her weekends are unplanned and choc-a-bloc with all things nice

Kathua rape case: Amul girl weeps for Asifa

The creative reads ‘Zara aankhon mai bharlo paani' condemning the barbarity of the rape of an 8-year-old

India gives opportunity to succeed even at a small market share: CEO, Vice India

Hosi Simon, CEO, Vice APAC and Chanpreet Arora, CEO, Vice India, speak about the company’s India strategy and the unique growth opportunity that this...

Zoom TV will grow by 40% this year: President, Times Network

Nikhil Gandhi talks about Zoom’s partnership with fashion e-tailer Myntra and the channel's growth plans

Punit Goenka wins ‘Outstanding Contribution to Media’ Award at AIMA Managing India Awards

Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd. (ZEEL) was awarded with the ‘Outstanding Contribution to Media’ Award' at the AIMA Managing...

Golden Mikes 2018: Red FM, Madison Media, Radio Mirchi, Radio City win big

Red FM is Radio Station of the Year, Madison Media bags Radio Agency of the Year, Childline India Foundation is Radio Advertiser of the Year at the e4...

Impact of Sir Martin Sorrell quitting WPP will be huge: Sam Balsara

Sorrel’s exit has received mixed reactions. While some have argued for a “festive farewell” others have termed his exit as an “unfortunate” developmen...

Noorings: Status WPP- Blood in the water

Love him or hate him, Sorrell could not be ignored. It is true that WPP is hurt, but it also true that there is no Martin Sorrell around to lead an at...

Over 3,000 complaints against DTH service providers in 3 yrs: Govt

The complaints are related to various issues involving technical, financial and policy matters, the Ministry of Information has informed the Lok Sabha

We have consistently maintained a market share of 5-6%: Business Head, Sony Yay

Leena Lele Dutta speaks to exchange4media as the kids channel completes one year

IPL ad series- Part IV: Coca Cola's new ad beautifully builds on its long-standing legacy

Today, we take look at Coca Cola India’s ‘Share A Coke’ TVC, which is an extension of its global campaign

There's a new Amul in town! It's team BBH India and BookMyShow

BBH’s campaign films for BookMyShow on the themes of Tiger Zinda Hai, Padmavat, Padman, Raid, and now cricket have added an unmistakable quirky charac...

IPL Ad Series- Part III: Vodafone's Zoo Zoos work like a charm every single time

The following is the third part of a five-day IPL ad series in which we take a look at an impactful ad campaign and why we are ‘clean-bowled’ by it

The biggest challenge is to get the supply chain right: Marketing Head, bigbasket

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 o...

Zee Media to expand regional bouquet: Newly appointed CEO of Regional News Network

Purushottam Vaishnav recently replaced Jagdish Chandra as CEO of Zee Media's Regional News Network; he talks about his new role and betting big on reg...

We are mandated to create content for Asia, not just India: Deepak Dhar, Banijay Asia

The content studio will also get some international shows from its global library, but Dhar shared that the primary focus area will be creating origin...

IPL ad series- Part II: Swiggy's simple but cheeky ad makes an impact

To acknowledge some interesting ad work rolled out for IPL, the following is the second part of a five-day IPL ad series, which will take a look at an...

Not on e-commerce, believe in personal involvement: Senior Director- Marketing, Oriflame

Naveen Anand speaks to exchange4media on why Oriflame has not adopted an e-commerce model yet despite their competitors investing heavily in it

Doordarshan is No 1 English news channel, claims Prasar Bharati

However, industry sources say that DD is primarily a Hindi news channel and runs English language content only for a few hours

Govt proposes to install chip in set-top-boxes, TRAI says send reference for it

The chip would collect data about channels watched and the duration

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