India is our most important market outside Italy: CEO & MD, Benetton India

Sundeep Chugh speaks about Benetton’s focus on India and how the country has become top of mind for all leading global brands

BBDO India takes 'HornVrat Auto’ and #ReleaseThePressure to Cannes

#ReleaseThePressure campaign for Mirinda has already bagged a Silver in the PR Lions (Integrated) category at Cannes Lions 2017.

10 jurors from India at Cannes this year

A total of 413 jurors have been chosen to award the work that is presented at Cannes Lions International Festival of Creativity

Lloyd Mathias, Former APAC Marketing Head - HP, to speak at Techमंच 2018

One of the world’s top marketers, Lloyd Mathias will give new insight into the world of digital marketing at IDMA 2018

Meltwater-IPL: Vivo’s #PerfectFan contest, Chonkpur Cheetahs score big on social media

A look at the marketing campaigns that garnered significant traffic on social media platforms from April 1 to May 18

With a good product, everything will take care of itself: Global Marketing Head, OnePlus

Kyle Kiang, the Global marketing head announced plans to open five new experience centres and 10 service centres across India.

25 years in India: ESPNcricinfo to come up with Tamil and Bengali feeds

Ramesh Kumar, Vice President, Head of ESPN India and South Asia says 2019 will be a big year with Cricket World Cup and IPL

HT will launch digital news subscription model this year: Rajiv Bansal, HT Digital Streams

Rajiv Bansal, Chief Digital Officer and CEO of HT Digital Streams talks about why he believes HT is on its way to winning the digital market in India...

Has digital hit growth of English entertainment genre?

According to FICCI EY Media and Entertainment report 2018, genres like infotainment, English news and English entertainment are seeing a reduction in...

MullenLintas' Best Bet at Cannes: Motilal Oswal Financial Services Campaign

The MullenLintas has nominated one campaign to the Cannes Lions International Festival of Creativity 2018

Malayala Manorama launches new campaign featuring Dulquer Salman

The campaign titled New Kerala Street promotes Kerala's youngsters known for their strong reading culture

Nihar Naturals celebrates progressive women featuring Vidya Balan

‘Akai Aksho’, a Bangla phrase meaning “One is equal to hundred” has been aptly captured in the TVC through the spirit of modern Indian women

Jyotika Ahuja joins Alibaba Group as Director Communications

At Disney, Ahuja spearheaded all communications and publicity for the entire company

Amit Khare appointed Secretary of I&B Ministry

Khare will take over the charge from incumbent NK Sinha who superannuates on May 31

e4mChillout: Adventure sports help me overcome my fears: Hiren Gada, Shemaroo

Water sports, camping, hiking, trekking... ardent traveller Gada has done all this and more; this year he completed Harishchandragad, Kalavantin, Loha...

YouTube Ads Leaderboard: The Best of April

From Purple’s new twist on science experiments and SodaStream’s side-splitting SodaSoak prank, the top ads according to YouTube Ads Leaderboard are as...

Lotus Herbals continues to make misleading claims on its sun protection products: HUL

In an email conversation with exchange4media, HUL stated that the contents of the said video neither disparages nor denigrates Lotus Herbals

Prince Harry and Meghan Markle's wedding: How brands are cashing in on it

From KFC to Dunkin Donuts, here's how brands are cashing in on the Royal Wedding 2018

Snapchat’s non-skippable ads: What’s in it for brands and marketers?

Industry experts weigh in on if Snapchat users would have to get used to the ad format in exchange for viewing content for free

#TurnOnTheWoofer a true blue winner at Cannes: CEO, Tonic Worldwide

This campaign by Tonic Worldwide addresses the need to soothe dogs during the festival of Diwali

Focusing not just on market share but also expanding market: CMO, Aditya Birla Capital

Ajay Kakar speaks to exchange4media on how the brand focuses on consumers' needs instead of having a product-based approach, their recent campaign and...

Ranveer's edgy personality makes Deadpool localised: Vijay Singh, CEO, Fox Star Studios

Besides brand associations Fox Star Studios is going all out to make Deadpool a success in regional market as well

Govt to hire social media experts to monitor media in 716 districts

The executives are being recruited to understand the pulse of the region and be the eyes and ears for the government, says an MIB official

Isobar India takes #BruisesCanBeGood and 'The Blind Faith Upgrade' Campaigns to Cannes

The 'Bruises Can Be Good' campaign has already won two Clio's (Gold and Bronze) at the Clio Sports Awards in 2018

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