Six-second attention span is a myth: Sonal Dabral, Ogilvy India

The Chief Creative Officer & Vice Chairman of Ogilvy India speaks to exchange4media about the need for trans-creation, the rise of AI in creative agen...

We plan to double our growth between now and the end of next year: Co-founder, Treebo

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targe...

Today, 80% of buying choices are digitally influenced: MD, Nissan Motor India Pvt. Ltd

As Datsun completes five years in India, Jerome Saigot tells us about the company's marketing strategy and campaigns

Facebook revenue and user numbers increase despite data scandal

The total revenue of the social network giant stood at $ 11, 966 million, which is an increase of 49% compared to the same period last year

Vivo V9 still the most advertised brand of IPL 11, Frooti bags No 5 spot: TAM data

Co-presenting sponsor Jio Digital Life took the second spot. Associate sponsors Dreams11 and Vimal Elaichi Pan Masala moved up to third and fourth spo...

Mondelez India calls for a media pitch worth Rs 400 crore

Formerly known as Cadbury, the brand has called for a pitch for media and digital duties. Pitch for a creative agency to be announced by end of the ye...

Star India's hike in distribution deal puts pressure on MSOs

MSOs say they cannot charge consumers more, therefore the money either will come from the pockets of DPOs or they will recover it from other channels....

BARC India to now measure OOH TV viewership; Star India subscribes to service for IPL

The current BARC OOH measurement service tracks viewing across 900+ establishments in Mumbai, Delhi and Bangalore, using 1500+ meters

IPL Ads- Part 8: Does Priya Prakash Varrier’s wink and attitude add some crunch to Munch?

Today, we take a look at the Nestlé’ Munch ad featuring internet sensation Priya Prakash Varrier

Skoda India calls pitch for creative and digital duties

The creative duties for the group are currently handled by Publicis while digital account is managed by Bushfire. For media duties, PHD in 2016 won th...

TV sales in India will witness 11% growth for next 3 years: CEO, Super Plastronics

Super Plastronics has entered into an exclusive licensing agreement with Thomson, which is returning to India after 15 years. CEO Avneet Singh Marwah...

Brands see big markets in small towns

Rapid advancement in technology and better connectivity have significantly increased the scope of business in Tier I & Tier II and rural markets

Can brands take a political stand?

Any marketing handbook will tell you that brands are apolitical, but consumers in the binary political world want their brands to be political

Upma Chaudhary tipped to be next Secretary in I&B Ministry

Sources in power corridors say Upma Chaudhary, a 1983 batch Himachal IAS officer, will be next Secretary in I&B Ministry

IPL Ad Series- Part VII: Frooti's surreal offering - delicious or not?

A review of Frooti’s new #TheFrootiLife campaign portrays the fun image of the brand

Removing questionable publishers & inventory a top priority: MD, Essence India

Anand Chakravarthy spoke to exchange4media about the rise of digital advertising in India and also about issues related to impact measurement and bran...

Guest Column: ‘Going Viral’ is instant proof of success: Shubhranshu Singh

A look at the recipe mix that produces better results when marketers want a campaign to go viral

Govt can't put chip in set-top-box without consumer's consent

Nitin Kamat, VP, TAM Media Research, tells exchange4media that TAM had introduced this technology 10 years ago

With rise of localised content creation, kids genre to grow by 12-14% in 2018

According to BARC data, the age group between 2-14 years accounts for 20 per cent of the total TV impressions, however, much of the content kids consu...

Only placing logos on IPL jerseys may not do well for brands: National Director, Wavemaker India

Jigar Rambhia shares his views on the indisputable popularity of IPL among sponsors and cricket aficionados

Happy Décor and Utility to You, says Pepperfry

The online furniture portal, for the first time, is extending its promise of ‘Happy Furniture to You’ to décor and utility segments

Footballer Ibrahimović is the new face of Visa

Ahead of the 2018 FIFA World Cup Russia™, the star player embodies the global nature of the brand Visa

Golden Mikes Awards 2018: Photo Gallery

The e4m Golden Mikes Awards 2018, held on the 19th April, 2018 in Worli, Mumbai celebrated the very best of radio ads seen in India, across radio chan...

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