Global brands go gaga over FIFA World Cup

This edition of FIFA World Cup Russia 2018 has global brands playing around with interesting concepts, drones and recreating iconic moments in their c...

Lion Of St Mark, 2 Grand Prixs- when 21 is as good as 40 at Cannes Lions

Piyush and Prasoon Pandey received Lion of St Mark; Ogilvy India and TBWA\ India bagged a Grand Prix each; FCB India won two gold Lions for Sindoor Kh...

Delegate Speak: Cannes Lions newer version is more focussed

Regulars at the five-day festival felt the turnout was almost 30-40 per cent less compared to previous years; the absence of Publicis Groupe was well...

A Night to Remember for Ogilvy India - A Grand Prix; Lion of St Mark for Pandey Brothers

FCB India won gold in Glass Lions for Sindoor Khela. Cheil India bagged a silver while BDDO fetched a bronze in Glass Lions.

Cannes Lions 2018: FCB India bags Gold; India metal tally stands at 17

FCB India bags Gold and Bronze in Direct Lions; Cheil India gets bronze in Innovation Lions, and TBWA\ India wins silver in Product Design Lions

Why India can’t surpass its Best Lions tally this year?

India's current metal tally stands at 17 and even if we win against every shortlist today, India will not match its 2017 haul of 40 Lions

IDMA 2018: Mindshare leads with 42 shortlists

Interactive Avenues and Madison have the second and the third highest number of shortlists at 12 and 7, respectively

It is incorrect to talk about all influencers in the same way: Mike Cooper, PHD CEO

Responding to Keith Weed’s statement on influencer marketing, PHD senior leadership claims that the agency has invested in technology that generates g...

Johnson & Johnson Baby Ads To Have Dads Join The Mom And Baby World

Alison Lewis, Global CMO, Johnson & Johnson in a candid chat with e4m, talks about their new global campaign for baby products, brand safety and their...

Cannes Lions 2018: India scores 5 Lions on Day 3; McCann wins Gold

Ogilvy India and FCB India won in the Film and Brand Experience&Activation categories respectively

Cannes Lions 2018: Five shortlists in final two categories for India

Shortlists in the Creative Effectiveness and Sustainable Development Goals categories have been announced.

Cannes Lions 2018: Openness has real challenges: Susan Wojcicki, CEO, YouTube

Wojcicki was part of a session that demonstrated how people use and engage with YouTube

People are getting more value from Cannes Lions this year: Global CSO, Wavemaker

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

“My claim to fame is that I am alive,” Pooran Singh at Cannes Lions 2018

Pooran Issar Singh, perhaps, is the first ever speaker at the Cannes Lions International Festival of Creativity who is an 86-year-old terminally ill p...

Trust comes on foot and leaves on horseback: Unilever CMO Keith Weed on fake followers

Industry lauds Unilever's move to 'Weed' out Social Media Influencers who buy fake followers

It’s hard to disagree with Keith Weed: Nick Emery, Global CEO, Mindshare at Cannes

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Marti...

Cannes Lions 2018: TBWA\ India Bags Grand Prix on Day 1

India wins 4 Lions in total including one Gold, two silver and one bronze. Grey India, DDB Mudra, and McCann Health win the Health&Wellness Lions

Cannes Lions 2018: Indian Creatives Bag 18 Shortlists in five categories

Shortlists for Film Craft, Digital Craft, Industry Craft, Entertainment, Entertainment for Music, Brand Experience and Activation, and Creative eComme...

e4mSpotlight: Cannes We Do It Again?

India won 40 metals last year at Cannes Lions. There is immense pressure on agencies to maintain the momentum this year

Techमंच: Shoumyan Biswas of Flipkart to discuss advertising technology

The CMO of Flipkart will discuss how the use of advertising technology can enhance the power of commerce-advertising

Eid-ul-Fitr: Global ad campaigns that captured the sentiments just right

These global Ramadan and Eid campaigns have ticked all the right boxes

All the buzz on Bigg Boss Tamil Season-2, which launches on June 17

Superstar Kamal Haasan is hosting the second season of the reality show's Tamil version

e4mChillout: For Viu India's Marketing Head, weekends mean swimming, streaming music, family-time

Shantanu Gangane admits he has an uncontrollable sweeth tooth, is accident prone and just can't resist an adventure holiday

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