Skoda India calls pitch for creative and digital duties

The creative duties for the group are currently handled by Publicis while digital account is managed by Bushfire. For media duties, PHD in 2016 won th...

TV sales in India will witness 11% growth for next 3 years: CEO, Super Plastronics

Super Plastronics has entered into an exclusive licensing agreement with Thomson, which is returning to India after 15 years. CEO Avneet Singh Marwah...

Brands see big markets in small towns

Rapid advancement in technology and better connectivity have significantly increased the scope of business in Tier I & Tier II and rural markets

Can brands take a political stand?

Any marketing handbook will tell you that brands are apolitical, but consumers in the binary political world want their brands to be political

Upma Chaudhary tipped to be next Secretary in I&B Ministry

Sources in power corridors say Upma Chaudhary, a 1983 batch Himachal IAS officer, will be next Secretary in I&B Ministry

IPL Ad Series- Part VII: Frooti's surreal offering - delicious or not?

A review of Frooti’s new #TheFrootiLife campaign portrays the fun image of the brand

Removing questionable publishers & inventory a top priority: MD, Essence India

Anand Chakravarthy spoke to exchange4media about the rise of digital advertising in India and also about issues related to impact measurement and bran...

Guest Column: ‘Going Viral’ is instant proof of success: Shubhranshu Singh

A look at the recipe mix that produces better results when marketers want a campaign to go viral

Govt can't put chip in set-top-box without consumer's consent

Nitin Kamat, VP, TAM Media Research, tells exchange4media that TAM had introduced this technology 10 years ago

With rise of localised content creation, kids genre to grow by 12-14% in 2018

According to BARC data, the age group between 2-14 years accounts for 20 per cent of the total TV impressions, however, much of the content kids consu...

Only placing logos on IPL jerseys may not do well for brands: National Director, Wavemaker India

Jigar Rambhia shares his views on the indisputable popularity of IPL among sponsors and cricket aficionados

Happy Décor and Utility to You, says Pepperfry

The online furniture portal, for the first time, is extending its promise of ‘Happy Furniture to You’ to décor and utility segments

Footballer Ibrahimović is the new face of Visa

Ahead of the 2018 FIFA World Cup Russia™, the star player embodies the global nature of the brand Visa

Golden Mikes Awards 2018: Photo Gallery

The e4m Golden Mikes Awards 2018, held on the 19th April, 2018 in Worli, Mumbai celebrated the very best of radio ads seen in India, across radio chan...

Guest Column: Animation allows you to play God: Creative Director, Illumination Production

Shantanu Baagchi says animation in advertising provides that special thing which every piece of advertising work wants to attain

e4mChillout: Firstpost- VP, Content & Strategy, dances, shops for organic food on weekends

Priyanka Sehgal - ​​VP, Content & Strategy at Firstpost, makes sure her weekends are unplanned and choc-a-bloc with all things nice

Kathua rape case: Amul girl weeps for Asifa

The creative reads ‘Zara aankhon mai bharlo paani' condemning the barbarity of the rape of an 8-year-old

India gives opportunity to succeed even at a small market share: CEO, Vice India

Hosi Simon, CEO, Vice APAC and Chanpreet Arora, CEO, Vice India, speak about the company’s India strategy and the unique growth opportunity that this...

Zoom TV will grow by 40% this year: President, Times Network

Nikhil Gandhi talks about Zoom’s partnership with fashion e-tailer Myntra and the channel's growth plans

Punit Goenka wins ‘Outstanding Contribution to Media’ Award at AIMA Managing India Awards

Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd. (ZEEL) was awarded with the ‘Outstanding Contribution to Media’ Award' at the AIMA Managing...

Golden Mikes 2018: Red FM, Madison Media, Radio Mirchi, Radio City win big

Red FM is Radio Station of the Year, Madison Media bags Radio Agency of the Year, Childline India Foundation is Radio Advertiser of the Year at the e4...

Impact of Sir Martin Sorrell quitting WPP will be huge: Sam Balsara

Sorrel’s exit has received mixed reactions. While some have argued for a “festive farewell” others have termed his exit as an “unfortunate” developmen...

Noorings: Status WPP- Blood in the water

Love him or hate him, Sorrell could not be ignored. It is true that WPP is hurt, but it also true that there is no Martin Sorrell around to lead an at...

Over 3,000 complaints against DTH service providers in 3 yrs: Govt

The complaints are related to various issues involving technical, financial and policy matters, the Ministry of Information has informed the Lok Sabha

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