S Yesudas, former Vizeum MD, launches second venture

Y&A is a pure-play business transformation company and works with the vision of helping enterprises erase the legacy best practices mindset to build t...

Ola appoints Ben Legg as UK MD

Legg joins Ola from AdParlor, the New York-based global marketing technology company, where he was CEO for two years

Interactivity is the next thing we will invest more in: Gautam Thakar, CEO, Star Sports

Thakar acknowledged that the broadcaster has been able to garner a fair amount of sponsorship interest for the Asia Cup

We are trying to make our revenues far more attractive: CEO, Prasar Bharati

Shashi Shekhar Vempati talks about the cultural shift in Prasar Bharati and how he plans to lead the organisation into its next phase of growth

Vikram Sakhuja appointed Chairman of IRS Technical Committee

Sakhuja will replace NP Sathyamurthy, whose term as Chairman of technical committee comes to an end. Sathyamurthy is the Executive Director of DDB Mud...

We are looking at greater integration within the group: Jt. President & CCO, Rediffusion

Recently promoted as the Joint President, Rahul Jauhari talks to us on the new developments, and what being no.1 means to him

Content JAM: Storytelling in today's digital age

Rajesh Ramakrishnan, MD, Perfetti Van Melle India, & Sunil Kataria, Business Head - India & SAARC, Godrej Consumer Products Limited (GCPL) to address...

Decoding Big Bazaar's Online to Offline Strategy

Pawan Sarda, Group Head, Digital, Future Group, tells us all about the role that digital marketing plays in bringing consumers into stores

With new channel, Sony eyes a piece of Rs 800 cr Marathi entertainment market

SPN will launch Sony Marathi channel on August 19. The Marathi segment contributes 4% to the overall TV revenue and industry experts estimate that the...

Margin pressures push industry to find solutions to ‘pitch discount’ issue

With increasing competition and technology playing a larger role than talent, pricing is the biggest factor driving pitches. Read on to find out some...

Lizol gets Chef Vikas Khanna to campaign for germ-busting kitchen products

The association with Khanna will spin a holistic, multi touchpoint campaign that will establish Lizol as a specialist kitchen cleaner

Abhay Deol says ‘It’s time to switch!’ in Pizza Hut’s new campaign by Ogilvy

A series of at least four to five films will play out across television and social media over the next few quarters

IMPACT's 40 Under Forty Agencies: Partners at Work

IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of...

AI is now mainstream: Abonty Banerjee, Tata Capital

Guest Column: CMO and CDO of Tata Capital says today, there are AI tools for virtually every facet of marketing, making the function far more effectiv...

Chillout: #ARM Worldwide CEO loves long walks, vacations and Bob Dylan

Good music, introspection and spending time with his little girl are Manas Gulati's favourite ways of unwinding

IBF & INS take up ‘pitch discount rates’ with media agencies

IBF has sent an email to all agency heads asking them to abstain from the practice of offering discounts to clients on behalf of broadcasters without...

IKEA's marketing pays off: Consumers make beeline for store on Day 1

The Swedish furniture giant finally opened the doors to its 4 lakh sq ft store in the Hyderabad on Thursday.

Here's what media houses want advertisers to understand

Newspapers cannot afford to lose advertisers as they are a major source of revenue. Here's what publishers want to tell advertisers in a time when the...

How design thinking came to the rescue of print

Print news publishers on how design thinking is enabling them to stay nimble-footed in an era of content and advertising crisis

Ram Sewak Sharma re-appointed as Chairman of TRAI

Sharma was re-appointed on Thursday, a day before his three year tenure ended

#HarBhashaEqual, from an impossible dream to being a reality: President, Dailyhunt

Umang Bedi of Dailyhunt on the launch of their digital campaign based on a social message representing how deep-rooted language bias exists in India

ICMA 2018: Is educational video content the next big thing in content marketing?

Experts from FoxyMoron, WittyFeed and Zirca Digital Solutions tell us how brands are focusing on providing relevant and useful content to audiences in...

Movie Marketing: How social media leads the way

Ormax Media study has found that social media buzz on Facebook and YouTube together contributes to nearly 40% of the first day box office collection

Zee removes all content from Jio after failure to reach pricing agreement

On Tuesday, all of the 35 ZEE channels, which included Zee Cinema, Zee TV, Zee Marathi, among others, were switched off on the live Jio TV app

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