Malayala Manorama launches new campaign featuring Dulquer Salman

The campaign titled New Kerala Street promotes Kerala's youngsters known for their strong reading culture

Lowe Lintas produces a zippy campaign for MRF tyres

In this campaign, the brand MRF tyres intends to communicate their proposition of 'comfort made more comfortable'

Allen Solly strikes a conversation around ‘Open Work Culture’

The brand through its campaign is helping Indian professionals imbibe the new work-culture while making an effortless style statement at their workpla...

Nihar Naturals celebrates progressive women featuring Vidya Balan

‘Akai Aksho’, a Bangla phrase meaning “One is equal to hundred” has been aptly captured in the TVC through the spirit of modern Indian women

Volvo Cars India and Mindshare urge women to reclaim their streets with Make Your City Safe campaign

Culminating in Mumbai, the campaign has been organised in partnership with CrossBow Miles, with credible partners such as the National Commission for...

OYO paints Bangalore red by backing Virat Kohli-led RCB

Signage and banners of the OYO-RCB partnership can be seen at various OYO hotels across the city

Actor Sushant Singh Rajput turns entrepreneur with Innsaei Ventures

The new venture, in partnership with serial entrepreneur Varun Mathur, aims to bring significant socio-economic and developmental transformations thro...

Jyotika Ahuja joins Alibaba Group as Director Communications

At Disney, Ahuja spearheaded all communications and publicity for the entire company

Star Maa to launch two new shows on May 21

Telugu channel Star Maa is launching two new serials in the afternoon slots on May 21- Kante Koothurne Kanali and Shambhavi

Amit Khare appointed Secretary of I&B Ministry

Khare will take over the charge from incumbent NK Sinha who superannuates on May 31

e4mChillout: Adventure sports help me overcome my fears: Hiren Gada, Shemaroo

Water sports, camping, hiking, trekking... ardent traveller Gada has done all this and more; this year he completed Harishchandragad, Kalavantin, Loha...

e4mrecap: The week that was

We list a few important stories that you may have missed in the week gone by

YouTube Ads Leaderboard: The Best of April

From Purple’s new twist on science experiments and SodaStream’s side-splitting SodaSoak prank, the top ads according to YouTube Ads Leaderboard are as...

Lotus Herbals continues to make misleading claims on its sun protection products: HUL

In an email conversation with exchange4media, HUL stated that the contents of the said video neither disparages nor denigrates Lotus Herbals

Prince Harry and Meghan Markle's wedding: How brands are cashing in on it

From KFC to Dunkin Donuts, here's how brands are cashing in on the Royal Wedding 2018

Facebook and KPMG work towards Zero Friction Future

Facebook announced the release of its “Zero Friction Future” program with multiple industry research whitepapers complied by KPMG. The whitepapers are...

The Mavericks announces strategic partnership with 80 dB Communications

Rebranded as '80 dB – Mavericks', the PR consulting firm will offer research, strategy, content and campaign execution to brands with pan-India mandat...

NetBiz bags social and digital duties for leading real estate player Dosti Realty

The mandate includes handling the creative strategy and management of the brand’s digital assets.

Snapchat’s non-skippable ads: What’s in it for brands and marketers?

Industry experts weigh in on if Snapchat users would have to get used to the ad format in exchange for viewing content for free

Jio enters partnership deal with Screenz

The partnership will add to Jio’s existing platform for gamification

Ekalavya Bhattacharya quits as ALTBalaji CSO

Bhattacharya was has now set his sights on entrepreneurship with plans to set up something in content and fashion tech space

Google says India anti-trust ruling could cause 'irreparable harm': Reuters Report

CCI in February fined Google $20 million for abusing its position in online web search and also slammed the company for preventing its partners from u...

SPN India posts 24.5% revenue growth in FY2017 but Net Profit declines by 4.50%

The company reported an increase of Rs 978.691 crore in revenue from operations from year 2016

BARC Week 19: Zee Telugu surpasses Star Maa to lead Telugu GECs

Colors Kannada, Asianet, SUN TV continue to dominate Kannada, Malayalam and Tamil GEC categories respectively

Siti Networks’ subscription revenue up 41% to Rs 800 cr in Q4

This, along with focus on cost efficiencies, led to total EBITDA growing by 42 per cent YoY to Rs 325 Cr. The Company has also accelerated its overall...

#TurnOnTheWoofer a true blue winner at Cannes: CEO, Tonic Worldwide

This campaign by Tonic Worldwide addresses the need to soothe dogs during the festival of Diwali

Vyoma Media expands Sales Leadership Team with Key Appointments

Arun Murthy appointed as Vice President Business Development; Tanushri Roy appointed as Business Head Corporate Sales – West; Preeti Bagga appointed a...

Dates for IIFA announced

The star-studded event will be held in Bangkok from June 22 onwards

Star Maa announces Nani as the Host for Bigg Boss 2

Since the launch of season 2 call for entry promos for common people, the show has been generating a lot of buzz, curiosity and expectations

Will traditional media survive the digital era?

The massive growth of digital has pushed traditional media houses in a phase of existential crisis. Though traditional media in India currently attrac...

OMD India promotes Sulina Menon and Lalit Agrawal to key leadership positions

Sulina Menon will fill the newly created role of Chief Client Officer, while Lalit Agrawal will serve as Head, OMD India-West

Focusing not just on market share but also expanding market: CMO, Aditya Birla Capital

Ajay Kakar speaks to exchange4media on how the brand focuses on consumers' needs instead of having a product-based approach, their recent campaign and...

Ranveer's edgy personality makes Deadpool localised: Vijay Singh, CEO, Fox Star Studios

Besides brand associations Fox Star Studios is going all out to make Deadpool a success in regional market as well

Mondelēz International announces key leadership appointments

Anil Viswanathan appointed Director – Marketing (Chocolates), Mondelez India and Prashant Peres elevated to Senior Director – Chocolate Equity & Inno...

Fanzart introduces India’s first premium Mist Fan in India

Equipped with a water spray that sends a cool refreshing mist your way, Aqua Jet has an extra strengthened motor, which is the cause of incredibly pow...

Twitter reacts to #KarnatakaElection with 3 million mentions

Among the parties, BJP garnered 51% of the share of voice on Twitter while Congress took 42%, and Janata Dal (Secular) had 7% of the mentions.

Govt to hire social media experts to monitor media in 716 districts

The executives are being recruited to understand the pulse of the region and be the eyes and ears for the government, says an MIB official

Flurry Analytics launches push notifications to help mobile developers target, engage and retain users

Part of the new Flurry Marketing Suite, Flurry Push allows developers to leverage the power of messaging to drive revenue

Lachlan Murdoch will be Chairman & CEO of new Fox

Rupert Murdoch will serve as Co-Chairman and John Nallen will be the Chief Operating Officer

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