JSW Steel’s new TVC fights against counterfeit steel

Conceptualized by Ogilvy, TVC is part of the company’s ongoing efforts to create mass public awareness about the menace of counterfeit in the colour-c...

This summer, Salman Khan and Being Human Clothing say #LookGoodDoGood

Brings into focus the amazingly inspirational stories of 9 individuals who are making a difference by simply BEING HUMAN

Axis Bank tells people to use its forex card for hassle-free foreign trips

The campaign’s communication is crafted in line with the bank’s priorities and communication strategy of depicting “progressive mindsets”

Dentsu brings ‘Progressive Report Card’ to change perception of school education in India

The Progressive Report Card, which is a redesign of the linear school report card as a circular document, represents a paradigm shift in the perceptio...

Alvaro Del Pozo Appointed to Lead Marketing for Adobe Asia Pacific

Del Pozo brings extensive marketing experience to Adobe and will be taking over from Marta DeBellis who has returned to the United States to head up e...

Netflix unveils new logo

According to media reports, the new logo will not be very different from the existing one and the changes may not be very visible

Brand Capital appoints Sam Subramaniam as CEO

In his new role, Subramaniam will be responsible for developing and growing all the variants of Brand Capital business and their portfolio.

RIL merges JioMusic with Saavn; combined company valued at $1 billion

The integrated business will be developed into a media platform of the future with global reach, cross-border original content, an independent artist...

e4mChillout: Reading, having Irish whiskey with friends... weekends with ScoopWhoop co-founder and COO

Rishi Pratim Mukherjee finds his eternal peace at home on a typical weekend by reading his all time favourite books or simply switching off

e4mrecap: The week that was

We list a few important stories that you may have missed in the week gone by

Nadia Chauhan tops IMPACT's list of 50 Most Influential Women, 2018

Parle's Chauhan has jumped 11 places from her position on the list in 2017 to claim the top spot

Sam Balsara: Impact Top 50 Women should be on Fortune 500 list

The media veteran, who was the chairman of the jury that put together the list, was happy to see that many of the names from the list have gone on to...

Emerald Media acquires significant minority stake in Global Sports Commerce

The aggregate US$80mn investment will include the secondary purchase of Asia-focused private equity firm FidelisWorld’s stake in Techfront and the pri...

Mindshare 24, a new intuitive ideation service launched globally

The idea of Mindshare 24 is to pull together the brightest strategic and creative talent at the agency to come up with solutions within 24 hours of a...

Living Foodz raises a toast to India’s finest restaurants, nightlife

Held on March 22 at Sahara Star, Mumbai, the event was curated by chef Manu Chandra. Living Foodz Epicurean Guild Awards paid ode to the country’s bes...

New Update for Adobe Scan And Adobe Sign help deliver seamless customer experiences

The new update helps to modify your scans while the e-signature new enhancements are a boon for Life Sciences and Pharmaceutical companies

Adlift has grown by 160 per cent and we will double up by end of March: Prashant Puri

Prashant Puri, Co-Founder and CEO of Adlift, talks about his journey from being the company’s co-founder to an investor and also tells us how automati...

Fox Star Studios Gamifys Its Marketing Campaign For Baaghi 2

Shikha Kapur, CMO- ‎Fox Star Studios, speaks on the evolution of digital marketing in the organisation

Cambridge Analytica data breach: Advertisers see no reason to stay away from Facebook in India

For most advertisers and marketers, the Facebook Cambridge Analytica incident is a lesson worth learning from

BARC India files FIR in Telangana, five detained

The FIR was filed by the police after BARC India’s vigilance team found out that the details of the households where BARC India’s BAR-O-Meters are ins...

McNROE launches new TVC for WILD STONE-CODE

The commercial is a tongue-in-cheek story that showcases how historically men had to compete in their quest for precious metals.

BIG FM, Thwink launch Duck Se Dude this cricket season

The theme-based series will consist of nine original webisodes which will air on BIG Originals, every weekend throughout the upcoming cricket season

M&A Deals in Media and Entertainment Sector Fall by over 75%

Disruptive forces such as technology, innovation and digitization prominent deal triggers for 2018 – EY Report

NEONS 2018: Competitive business sans regulatory framework leads to commoditisation: CEO, IOAA

Indrajit Sen demystified the key points on how OOH industry needs a common voice for self-regulation today at the 8th edition of e4m NEONS OOH confere...

NEONS 2018: Digital is an opportunity and also a challenge: CEO, Kinetic UK

The move to digital has given OOH advertising a new scope to become not just an afterthought but be at par with TV, Print and pure-play Digital when i...

Picture Gallery: IMPACT 50 Most Influential Women 2018

Visual highlights from the seventh edition of IMPACT’s 50 Most Influential Women event held in Mumbai on Thursday 22nd March.

BBC World News investigates challenges facing India’s agriculture sector in special series of films

The India agriculture series will air on Asia Business Report over five days in the week beginning Monday, March 26

Bloomberg|Quint’s pioneering WhatsApp service hits 100k subscribers

Bloomberg|Quint had announced this first-of-its kind offering in the business space in the country towards the end of 2017

High demand for Punjabi content among Indians abroad: Spuul Report

The data in this report was gathered by Spuul from 1st January to 31st December 2017 from more than 40 million registered Spuul users in India, Austra...

BookMyShow leads IPL ticketing with over 50% ticket inventory this season

Will provide ultimate experience for fans of Chennai Super Kings, Kolkata Knight Riders, Mumbai Indians and Rajasthan Royals

Fox-Disney merger will push agency consolidation: Sir Martin Sorrell

Speaking at Advertising Week Europe, he further consolidated his position at seeing the merger as the new super advertiser that will rank No. 2 behind...

SRMB’s campaign features cricket icons Kapil Dev and MS Dhoni

The steel manufacturer is hoping that the pairing of the two world champions is going to be a game-changer for them

Jockey and L&K Saatchi & Saatchi launch 'Play or Relax' Campaign for Athleisure range.

The film shows a vibrant day-in-the-life of a carefree and cool guy and a girl in the city, and how they easily switch between moments of relaxation a...

Catch Spices ropes in Vidya Balan for its new TVC

The brand is repositioned with the tagline ‘Catch ka koi match nahin. 100%’, the communication is developed around the core product attribute of unmat...

IPL gives you impact all over the country: Mayank Pareek, Tata Motors

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new mod...

Wavemaker India Wins Media Mandate for Bisleri International

Wavemaker, the media, content, and technology agency from GroupM, created from the merger of Maxus and MEC, will manage the offline media communicatio...

IMPACT’s 50 Most Influential Women List 2018 to be unveiled today

The list recognizes women across media who have not only done path-breaking work, but have also helped in redefining the dynamics in their respective...

Learned power of combining human and machine intelligence: CEO, Regalix

Vikas Sharan, shares Regalix's vision and mission, and how the company has progressed over the years since its inception in 2004 with the ever-evolvin...

We don’t provide static solutions to all clients: CPO, MainAd

Larraine Criss on the launch of MainAd's flagship proprietary technology, Logico by partnering with Google and how they are going to expand in and exp...

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