Initiative promotes Arun Sharma to the role of Chief Operating Officer

Last year, Sharma was also given the additional mandate of IPG Mediabrand’s newly launched unit MAGNA and was named Managing Director of the division.

'Govt planning study to understand impact of govt ads on people'

The study will reportedly help govt allocate money for advertisements in a better way

Eid-ul-Fitr: Global ad campaigns that captured the sentiments just right

These global Ramadan and Eid campaigns have ticked all the right boxes

Supari Studios' 70s disco theme campaign for Smashbox featuring Monica Dogra

To catch the 70s vibe, the set was lit up in blue and pink, with quick cuts and funky music which captures the fun aspects of Dogra and Shibani Dandek...

Father’s Day: 'Dad'vertisements that have hit the right spot

From Future Generali Life Insurance to Mankind Pharma, brands have touched on important topics and rolled out thoughtful communication

Ford’s showcase of Damyanti Gupta’s life story-- a lesson in native advertising

Industry experts contend that the allure lies in how the piece of content weaves a narrative which is genuine rather than something made up because Fo...

Ad spends in India to grow by 10.5%, reaching Rs 624 billion in 2018: DAN Ad Spends Report

Geographically, Asia Pacific is a major growth region, contributing 41% of the global increase (USD 613.5 billion)

Craftsvilla launches 4th World Ethnic Day with new campaign

Ropes in influencers from each Indian state to promote the day

WPP reports a 3.4% drop in revenue after the exit of Martin Sorrell

Investors are said to be angry with the payout offered to Sorell after his resignation

Advertising really began with the entry of brand Nirma: Ajai Jhala, BBDO India

After a decade Jhala steps down as the CEO of BBDO India, we speak to the veteran adman about his 30-year-long journey in the industry

Tonic Worldwide ropes in Anjali Malthankar as National Strategy Director

Anjali brings with her fourteen years of experience in the advertising industry - developing deep insights, building brands and understanding the art...

WPP’s Mark Read writes mail to staff reminding them of company values

The mail follows extensive media coverage about Martin Sorrell’s exit from WPP over the past few days

Ray-Ban unveils new campaign by renowned photographer, Steven Klein

The campaign features four shots starring four singular characters, each embodying a RayBan icon

Deepika Padukone dazzles in new campaign for Jaquar Lighting

The narrative cleverly weaves in the discovery of Jaquar Lighting’s wide range by Deepika Padukone

Publicis India CSO and Managing Partner, Sudeep Gohil moves on from the agency

Gohil joined the agency in March 2017 and was the Planning Head for a number of brands under Publicis India

Xiaomi India releases Naya Note campaign for Redmi Note 5 Pro

The Naya Note campaign takes a satirical approach, and offers Indian viewers memorable stories

'Over 25% WPP investors oppose pay plan for Sorrell after exit'

Investors have cast votes against a pay report to be discussed during the AGM on Wednesday, according to media reports.

Godrej Locking Solutions and Systems urges people to ‘Stay safe in an unsafe world’

Launches brand thematic film promoting its public awareness initiative #HowSafeAreYou

Fevikwik’s ‘Khushiyon Ke Chand Pal’ and Swiggy’s ‘No order too small’ win top honours at Star Re.Imagine Awards

11 additional campaigns across 9 brands received special mentions, while the winners were felicitated by Guest of Honour, MS Dhoni

Zoho’s new ad campaign “Work as One” conveys the power of Zoho One

The campaign focuses on a synchronized dance to showcase Zoho One's varied set of business applications coming together and working as one

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