This summer, Salman Khan and Being Human Clothing say #LookGoodDoGood

Brings into focus the amazingly inspirational stories of 9 individuals who are making a difference by simply BEING HUMAN

Dentsu brings ‘Progressive Report Card’ to change perception of school education in India

The Progressive Report Card, which is a redesign of the linear school report card as a circular document, represents a paradigm shift in the perceptio...

Axis Bank tells people to use its forex card for hassle-free foreign trips

The campaign’s communication is crafted in line with the bank’s priorities and communication strategy of depicting “progressive mindsets”

JSW Steel’s new TVC fights against counterfeit steel

Conceptualized by Ogilvy, TVC is part of the company’s ongoing efforts to create mass public awareness about the menace of counterfeit in the colour-c...

Catch Spices ropes in Vidya Balan for its new TVC

The brand is repositioned with the tagline ‘Catch ka koi match nahin. 100%’, the communication is developed around the core product attribute of unmat...

SRMB’s campaign features cricket icons Kapil Dev and MS Dhoni

The steel manufacturer is hoping that the pairing of the two world champions is going to be a game-changer for them

Jockey and L&K Saatchi & Saatchi launch 'Play or Relax' Campaign for Athleisure range.

The film shows a vibrant day-in-the-life of a carefree and cool guy and a girl in the city, and how they easily switch between moments of relaxation a...

Fox-Disney merger will push agency consolidation: Sir Martin Sorrell

Speaking at Advertising Week Europe, he further consolidated his position at seeing the merger as the new super advertiser that will rank No. 2 behind...

Center Fruit's New Campaign Asks Consumers to Make Their 'Mood Ting Tong'

The campaign is based on the insight that all of us have unavoidable moments of boredom in our daily life, and a little uplift in mood in such moments...

Candyman Crunchy. It’s funbreakable!

The campaign has been crafted and conceptualized by FCB Ulka and is complemented with outdoor media presence and retail branding.

New Pulse TVC shows irresistible love for the tangy candy

This takes forward the narrative that was started same time last year with the release of the very first TV commercial

McCann leads with nine shortlists at Adfest 2018; BBDO & Black Swan Life secured three each

Indian agencies have secured shortlists in categories: Design, Direct, Effective, Film Craft, Film, Integrated, Interactive, Media, Outdoor, Print Cra...

Black is beautiful, says Raymond's new campaign

The new TVC stars Indo-Canadian singer and writer Jugpreet Singh Bajwa, who is visually impaired since the age of six months

MakeMyTrip’s new ad campaign with Ranveer-Alia to encourage hotel booking online

Through the ad, MakeMyTrip gives a message and provides yet another compelling reason for customers and first-time users to make the most of the lucra...

Linc Pens Empowers Students With Their New Ad Campaign

Keeping the simplicity alive with the three most common words spoken to each other by students before tip toeing expectantly inside the examination ha...

Gulf Oil Lubricants signs cricketer Hardik Pandya as brand ambassador

Pandya joins cricketing legend MS Dhoni, who has been associated with the company since 2011 as its brand ambassador

Navratna oil launches Amitabh Bachchan in a never before avatar

In a new music video, Big B can be seen crooning the iconic song ‘Sar jo teda chakraye’ from the film Pyaasa in an acapella style.

We are not replacing Google’s AI, we are augmenting it: Sara Robertson, Xaxis

Robertson, VP Product Engineering - ‎Xaxis, spoke about the unique solutions that Co-Pilot offers, the scope of programmatic in India and the need for...

Concept PR’s BN Kumar to Head PRCI as Chairman

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international...

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