Top Story

e4m_logo.png

Home >> Advertising >> Article

Zodhita assigns creative duties to Boiling Point; Orion PR to handle public relations

05-November-2009
Font Size   16
Zodhita assigns creative duties to Boiling Point; Orion PR to handle public relations

Health and hygiene company Zodhita Health Solutions Pvt Ltd has appointed Mumbai-based Boiling Point Communications Pvt Ltd to handle its creative duties and Orion PR as its PR agency to promote and position the company and its brands in the Indian market. The company has earmarked a marketing budget of Rs 10 crore.

Confirming the development, Shankar Shinde, Country Head, Zodhita Health Solutions, said, “We are conscious of the significant role our communication partners play in the success of our brands/ company, hence, the screening was done on certain parameters such as the agency’s ability to give strategic input, comprehend the issues before us, compose creative strategy, respond quickly, maintain flexibility, be passionate and understand the market. We are happy that Boiling Point and Orion PR fulfil these criteria and will be partnering with us.”

Elaborating on the communication plans, Shinde said, “The company will execute a 360 degree campaign with more concentration on radio and outdoor media vehicles, besides other BTL initiatives such as print and television. However, since the brand is targeted at the 22-35 age group, Internet advertising will play a vital role in brand communication.”

Commenting on the win, Niket Karvir, CEO & Creative Head of Boiling Point, said, “It is our pleasure and a unique experience to partner Zodhita, right from product design to branding and packaging, and 360 degree communication. To create a winner in this cluttered category is definitely a challenge, but an exciting one.”

Khalid Jamal, Principal Consultant & CEO, Orion PR, added here, “It’s our privilege to be associated with Zodhita. The PR challenge is to create category awareness and induce demand, in addition to helping build corporate and product brand equity.”

Zodhita aims to be a premium brand by providing consumers with quality products. The company, which is currently working in collaboration with a US-based pharmaceutical company that provides R&D support, plans to manufacture a few products in its portfolio locally in India, while the rest will be imported from the US. The company will be launching its brands in the US market shortly, and will foray into the European and South-East Asian markets within the next 18 months after the India launch.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular