Top Story

e4m_logo.png

Home >> Advertising >> Article

ZO announces management succession in Performics, Resultrix in India

09-January-2014
Font Size   16
ZO announces management succession in Performics, Resultrix in India

After founding, growing and leading Resultrix as Global COO for close to five years, Gulrez Alam moves to Singapore as Chief Development Officer, APAC. In this role, he will be working with Gerry Boyle to lead New Business and develop as well as evangelise Digital in the APAC region for ZenithOptimedia.

Tanmay Mohanty, who has played a pivotal role in shaping up Resultrix under Alam for more than a year now, will be taking on the mandate of MD, Performics India. In this role, he will be in-charge of leading both Performics and Resultrix operations in India. He will also help the ZO Group to further develop and grow its digital capabilities. In this new role, Mohanty will directly report to Anupriya Acharya.

Commenting on the development, Alam said, “I totally believe in ZenithOptimedia’s Live ROI philosophy. I am excited about offering data-led solutions to clients across mainline and digital media. And also looking forward to working with a very passionate, performance and excellence driven team at ZO APAC office. As I move, I am totally confident in Tanmay taking over the India responsibilities from me and am sure he will take the organisation to greater heights.”

Mohanty added here, “At ZenithOptimedia Group, we all have thoroughly imbibed the Live ROI philosophy and all our digital and mobile offerings across content, creative, communication have performance culture at the core.”

Confirming the development, Acharya noted that Resultrix will continue to be a competitive advantage for the ZenithOptimedia Group in India. As the client requirements become more sophisticated and move from vanilla to more expertise based solutions, the competitive advantage will get even more sharply defined. She said, “Our revenues from digital as ZO Group in India are already upwards of 40 per cent and we will focus to grow this further in the coming years.”

Tags ZenithOptimedia Group Performics Resultrix Gulrez Alam Gerry Boyle Tanmay Mohanty Anupriya Acharya

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular