Top Story

Home >> Advertising >> Article

ZenithOptimedia bags highest number of businesses in Jan-Oct ’09: R3 study

27-November-2009
Font Size   16
ZenithOptimedia bags highest number of businesses in Jan-Oct ’09: R3 study

ZenithOptimedia has emerged as the agency bagging the highest number of businesses in the January-October 2009, according to the R3 study. The agency’s position has been buoyed by the recent wins such as Swarovski Asia Pacific, Usha International, Unitech Wireless, and Godfrey Philips.

ZenithOptimedia maintained the top position in October 2009. According to the R3 study, the agency has reported overall YTD billings of Rs 324.4 crore, while the estimated YTD billings stand at Rs 446.5 crore.

During this period, ZenithOptimedia had lost the HP Asia Pacific business.

Meanwhile, Mindshare has maintained its second place on the back of previous wins. The agency’s recent wins include Milestone Interactive, Steel Authority of India, Xenos Technologies, and Girias Investment.

MPG is at No 3 with recent wins including Dr Morepan, Tata Asia Pacific, Symantec Asia Pacific, and Nirlep.

Fastest mover in October 2009 is OMD at No 4, who took the massive Vodafone regional business. The other wins include Gems & Jewellery, Henkel India, and Standard Chartered Bank. The agency was ranked No 8 last month.

At No 5 is MEC, which has secured recent wins like Ruchi Soya, Nationalist Congress Party, Karnataka Government, Helix, and Tikona.

The R3 New Business League has been compiled each of the last 86 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against client estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.

Tags e4m

The MD of Sai Estate Consultants, Chembur, on their marketing strategy, adopting a carpet bombing approach, response to the Wajood app and why he now allocates maximum of his marketing spends on digital

Prachi Mohapatra on fbb’s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing

The marketing head of Greenpanel on marketing approach and how the company is working towards educating consumer about MDF

BookMyShow, Uber, Chumbak, Viacom18 and Radio City are some of the clients of the company

right
left
KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES TEAM BBDO ORGANIZES AJAI JHALA’S FAREWELL WITH FRIENDS & ASSOCIATES RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018

From a humorous take on promotion-led ads during Independence Day to memoirs of those who fought for our freedom, this year, brands have adopted some interesting angles

The company’s EBIT stood at Rs 96.7 crore, up 30.5% from the corresponding quarter in 2018.

Gunn comes to BBDO India via DDB Mudra and Colenso BBDO.