Top Story

e4m_logo.png

Home >> Advertising >> Article

: ZenithOptimedia bags Future Brands, Ranbaxy, CTC Mall & HTC; annualised billings worth Rs 150 cr

10-August-2007
Font Size   16
: ZenithOptimedia bags Future Brands, Ranbaxy, CTC Mall & HTC; annualised billings worth Rs 150 cr

Soon after winning INX Media and INX News, ZenithOptimedia has now Future Brands, Ranbaxy, CTC Mall and HTC to its portfolio. These wins are estimated to be worth annualised billings of Rs 150 crore. Commenting on the business gains, Ambika Srivastava, CEO, ZenithOptimedia, said, “We are thrilled with these wins as they will provide us an opportunity to work as partners with clients who have exciting plans for the future in this market. It demonstrates ZenithOptimedia’s strengths with regard to its ROI philosophy, people resource, tools and practice.”

These businesses will complement an already impressive portfolio comprising brands like Aviva, British Airways, Emaar MGF, Fidelity, Hewlett-Packard, Hyundai, Living Media Group, Nestlé, Oberoi and Puma to name a few.

An official communiqué said: “The clients chose ZenithOptimedia on the basis of its compelling ROI proposition that focuses on investments, outcomes, building sustainable connection with consumers to increase marketing productivity and committed to measurements, evaluation and continuous improvement.”

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients