Top Story

e4m_logo.png

Home >> Advertising >> Article

Zee TV brings viewers the first daily soap of 2007, ‘Maayka - Saath Zindagi Bhar Ka’

10-January-2007
Font Size   16
Zee TV brings viewers the first daily soap of 2007, ‘Maayka - Saath Zindagi Bhar Ka’

Zee TV is ready with yet another family saga – ‘Maayka - Saath Zindagi Bhar Ka – which will premiere on January 15. The show, which is the first daily soap of the New Year, will air Monday to Thursday at 8:30 pm.

‘Maayka’ depicts the strength of a home, which apart from giving strength, also gives courage and wisdom to every married woman. The show is about the bittersweet ties that bind a woman to her place of birth, the family she has been brought up with. The story highlights the life of three daughters and their family, their home, their ‘Maayka’.

The show’s starcast includes some established television and regional film personalities like Sudhir Pandey, Nandita Puri, Urmila Kanitkar, Aarti Singh and Neha Bamb.

Speaking on the launch of the serial, Ashwini Yardi, Programming Head, Zee TV, said, “We have always taken up subjects that establish a strong connect with the viewers. Take ‘Betiyann’, ‘Dulhann’, ‘Kasamh Se’, ‘Saat Phere’, all deal with a pertinent issue. The theme is such that it brings us closer to the viewers. With ‘Maayka’, we are talking about the strong emotional bond that every daughter shares with her maternal home after her marriage. I am sure we will, yet again, touch the chord with the audiences.”

Yardi further said, “The setting is that of a well-settled Punjabi family. Sudhir Pandey essays the role of Brij Mohan, a traditional Punjabi businessman, while Nandita Puri plays his wife Moni Malhotra. Both actors are seasoned names in the circuit and are hugely popular with the audiences.”

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube