Top Story

Home >> Advertising >> Article

Zaggle appoints all-rounder Hardik Pandya as Brand Ambassador

Font Size   16
Zaggle appoints all-rounder Hardik Pandya as Brand Ambassador

Zaggle, a payments and group dining company, has appointed cricket sensation and all rounder Hardik Pandya as the Brand Ambassador. Pandya will be endorsing Zaggle’s consumer and corporate offerings which include Group Dining deals, Corporate Cards and Rewards & Loyalty Systems.

Zaggle today has strong presence across 9 key cities of India, with over 2.5 million users, 2500+ corporate affiliations and over One million cards in circulation. The USP of the company is ‘Why Haggle! When you can Zaggle!’. Zaggle Website and App focus on group dining deals and gift cards, and have seen tremendous traction in these segments.

Commenting on the association with Hardik Pandya, Raj N Phani, Founder, Zaggle, said, “It is a perfect alignment for Zaggle. Hardik is a youth icon and is known for being an unapologetic fighter and an all-rounder with zeal to win. We at Zaggle, resonate Pandya’s appeal and take a 360 degree view of the consumer requirements on all our products and deliver consistently. We thank Hardik Pandya for partnering with us and putting on the avatar of a rock star to set the ball rolling for our association with his unique swag. I congratulate the rock star for his stellar performances for the Indian cricket team. We are proud of our association and wish him many successes in the times ahead.”

On signing his endorsement engagement, Pandya said, “I am happy to associate with Zaggle, a brand that offers innovative payment solutions and the best restaurant deals without any ‘Haggling’. Being a foodie myself, I always try out new restaurants and Zaggle’s services and innovations offer amazing savings and deals to users. I was delighted to don the Rockstar avatar, to record my first campaign for Zaggle. As a Zaggle user, I enjoy the experiences and savings, and I am confident that customers will find it hugely beneficial.”

Commenting on company’s prospects and future, Avinash Godkhindi, CEO & MD, Zaggle said, “We are extremely happy with this association with Hardik Pandya. Hardik as a personality completely relates to our brand which is fast paced and performance oriented. We have shot a music video with Hardik and this is quite like the rockstar debut of Hardik Pandya and we hope the association will further strengthen the brand recall for Zaggle.”

Zaggle is also associated with the St. Moritz - Ice Cricket tournament. Zaggle had earlier roped in ace pacer Jasprit Bumrah to represent their corporate offerings.

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Guest Column: The CEO of Worldwide Media takes us through the notable trends and exciting developments in the media & entertainment space

Aaj Tak announces a thought provoking brand campaign where the launch platform includes first ever News Roadblock on Aaj Tak Prime Time