Home >> Advertising >> Article

YouTube Leaderboard: The Best of May 2018

28-June-2018
Font Size   16
YouTube Leaderboard: The Best of May 2018

This month, smartphone ads dominated the YouTube leader-board, with Samsung, OnePlus and Apply all making the cut at 1st, 2nd and 6th spot on the most viewed ads, while ads around the NBA were also a popular on YouTube this month.

Here is a look at the top YouTube ads in the month of May 2018:

Samsung Galaxy: Moving On

Taking the first position is Samsung Galaxy's Moving On ad by creative agency Wieden+Kennedy and media agency Starcom. The ad 's catch phrase says "When your lagging phone does you wrong, you gotta move on"



OnePlus 6 - The Speed You Need

The ad for the new the OnePlus 6 by smartphone manufacturer OnePlus. The ad highlights the sleek new features of the new OnePlus 6 which gives users a smoother experience.



Tiffany & Co. — 2018 Spring Campaign: Believe In Dreams

The ad from Tiffany & Co. features American actress Elle Fanning in a modern day rendition of of 'Moon River' from the Audrey Hepburn classic- Breakfast at Tiffany's. The creative agency is Laird+Partners and the media agency is
Wavemaker



LeBron James - The Tattoo

The new ad from Nike tells a story of ace basketball player LebRon James and how he got his Chosen 1 tattoo, using it to send the message to 'Always Believe''. The media agency is SapientRazorfish.



2018 NBA Finals - "Finally Mine"

The ad for the National Basketball Association (NBA) was 5th on the leaderboard, shows how winning the NBA Championship can be an incredibly emotional victory for those who play the game. The creative agency is Translation and the media agency is Spark Foundry.



iPhone X — Studio in your pocket — Apple

The ad is set against the song “La Fête Noire” by Flavien Berger highlights the portrait lighting features of the new iPhone X. The creative agency is Apple, while the Media agency is OMD



Dave Coulier Rescued from Couch - GEICO

The latest ad from car insurance company GEICO takes on the brand's signature comical approach, featuring a couple recovering lost items digging through their couch including early '90s sitcom star, Dave Coulier from 'Full House'. The creative agency is The Martin Agency.



Speechless Thoughts with Charles Barkley - Closed Captioned

Mc Donald's Speechless Thoughts ad with former professional basketball star Charles Barkley will leave you speechless, but full of thoughts on their new quarter-pounder burgers. The ad's creative agency is We Are Unlimited and the media agency is OMD



Nintendo Switch - Play Together Anytime, Anywhere Extended Trailer

The ad from Japanese video game company Nintendo takes the 9th spot on leader-board. The creative agency is Leo Burnett.



Rescue Blue - LEGO Jurassic World - Pick Your Path

Capitalising on the on the new Jurassic World movie, Lego's new ad in the 10th position allows you to experience the animated interactive adventure in LEGO Jurassic World. The creative agency is Advance and the media agency is Initiative.

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

In the same week, in BARC's Top 10 Advertisers FMCG brand Hindustan Lever continued to reign the category

Hero Motocorp remained the leading advertiser followed by AMFI, Honda Motorcycle & Scooter India.

Ali Hussein talks about the platform's consumer engagement strategy, relationships with telco-partners and what made the 40-year-old film company want to march in the OTT space