Top Story

e4m_logo.png

Home >> Advertising >> Article

Yamaha Motors goes outdoor, chooses Selvel for Rs 6-cr account

03-July-2004
Font Size   16
Yamaha Motors goes outdoor, chooses Selvel for Rs 6-cr account

After a nine-month dissociation with the outdoors, Yamaha Motors is back again to take a fresh stand under the sun. This time, the two-wheeler major has entrusted the Kolkata-based outdoor advertising specialist Selvel with a Rs 6-crore business.

Said Santosh Iyer, Marketing Manager, Yamaha Motors India, “We had called for a pitch for outdoor advertising in the first week of June and Selvel emerged as the winner. This is the first time that they have been chosen for Yamaha brands and we have a lot of expectations from them.” Slevel has carved a niche for itself as a specialist agency in outdoor advertising with over 55 years of presence in the market.

Among the agencies in the fray for the account, there was Prime-site – the outdoor wing of Mudra, which handled the Yamaha account last year.

Asked what kept the company away from outdoor publicity since October 2003, Iyer pointed out some budgetary constraints. And, now the group is coming up in a big way – at least for a six-month stay in the outdoors. “We will be there for a minimum period of six months for all our brands. Our main focus will be on Frazer, which will be launched on July 5,” he said. Yamaha Motors has an estimated Rs 50-crore ad-spend allocation for the running year.

Elaborating on the account, PK Bhandula, General Manager, Selvel, told exchange4media.com that Libero Crux, Frazer, Enticer and RX 135 would tread the outdoor media vehicles of Selvel.

At present, Selvel is providing outdoor advertising services to leading advertising agencies like Aaren Initiative for LG, O&M for HLL and Hutch, Percept for Airtel and FedEx, and Portland for Samsung.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular