Top Story


Home >> Advertising >> Article

Yamaha brand campaign to hit print, electronic media today

Font Size   16
Yamaha brand campaign to hit print, electronic media today

Two-wheeler major Yamaha Motor India Pvt. Ltd, with an annual turnover of Rs 1,000 crore, will roll out its new ad campaign on Monday, June 28. Rajiv Prithi, Deputy General Manager, Marketing, told exchange4media that the campaign would simultaneously hit the print and electronic media and focus on brand development.

The campaign will primarily focus on the company’s growth and its new philosophy. Yamaha as a brand is promoted internationally by focusing on core values like sporty, style and innovation. These would be replicated in the Indian market also. The main theme of the campaign will be “truly Yamaha”. The 30-second TVC, which will be aired on national and regional channels, will not have any brand ambassador. Instead, the company’s commitment to consumer satisfaction will be the focus. The image of the company as a bike manufacturer is one of the key features of the campaign, Prithi said.

Dentsu Communications India has developed the campaign. The account is worth Rs 18 crore. Yamaha is planning to roll out a new 125 cc executive bike on July 5this year named “Fazor”. Sale of around 35,000 units of “Fazor” is being targeted this fiscal . The company is also targeting a market share of 10 per cent in the 100cc segment and a 33 percent growth in annual turnover this fiscal, Prithi said.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular