Top Story

e4m_logo.png

Home >> Advertising >> Article

Yahoo! India to roll out 60-second TVC to highlight the merits of using ‘Search’

23-May-2001
Font Size   16
Yahoo! India to roll out 60-second TVC to highlight the merits of using ‘Search’

Within a fortnight, Yahoo! India plans to roll out a high-voltage television commercial (TVC) to promote its property ‘Search’. The 60-second TVC ‘thief commercial’ created by Ogilvy & Mather India highlights the merits of Yahoo! India’s search.

The commercial opens with the thief on the run boarding a train. In a tearing hurry, he wakes up a fellow passenger—to know more about the stolen goods market in the vicinity. Alas, the fellow passenger turns out to be a police officer and immediately puts the culprit behind bars. Undaunted, in prison, the thief logs on to Yahoo! India and searches for stolen-goods market.

With the tagline —‘Do you Yahoo?’— the TVC will be aired on all popular satellite channels. Last week, the company launched a new TVC—to promote its email facility—on B4U channel.

To promote its site, the company is also planning to launch a communication package, which includes print campaigns, TVCs, ground events and online advertising.

As part of its marketing strategy, the company has recently tied-up with FMCG major Pepsi India and consumer electronics major BPL. The company is currently in talks with leading corporates in diverse categories for strategic alliances. As part of its expansion plans, the company has recently shifted to a bigger office in Worli. The company is also on a recruiting spree to strengthen its offices in Chennai, Mumbai.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.