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Yahoo! India to launch ad campaign to promote greeting card section

22-December-2000
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Yahoo! India to launch ad campaign to promote greeting card section

In a bid to promote it’s greeting card section, Yahoo! India plans to launch an aggressive print campaign on December 23, 2000. Designed by Ogilvy Promotion, the colour print campaign will be released in all leading publications across the nation. To support the mass media campaign, the company plans to launch offline promotions across the country. As part of its promotion strategy, the company plans to visit 200 colleges in major metros, which include Delhi, Hyderabad and Mumbai. Cashing in on the festive season, the company recently launched an online contest to woo collegians across the country. The winners of “Yahoo! India New Year Promotions Contests” will bag a host of prizes including a trip to Goa.

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