Top Story

e4m_logo.png

Home >> Advertising >> Article

WPP finally merges Bates and David; Josy Paul decides to go his own way

23-February-2007
Font Size   16
WPP finally merges Bates and David; Josy Paul decides to go his own way

After much speculation and even reports regarding their merger, WPP has finally announced the merger of the Indian operations of Bates Asia and David, the second agency of Ogilvy India. The new entity is named Bates David Enterprise.

As reported by exchange4media earlier which stated- “The reason cited for the merger is said to be that it made better business sense to have either a large agency or a boutique agency than having several mid-size ones.” The official communiqué validated this and states that the latest development is in line with WPP’s strategy of investing and consolidating its networks in fast growing key markets like India.

Commenting on the development, Piyush Pandey, Executive Chairman, Ogilvy & Mather (India & South Asia), said, “I am delighted that David is merging with Bates. During a short span of seven years, David created a unique way of finding creative solutions for brands and clients under the leadership of Josy Paul, its Chairman and National Creative Director.”

He added, “ It is unfortunate that Josy has chosen to move on and pursue his personal interests. However, I am certain that his band of youngsters will take forward the spirit of David into the merged entity.”

As CEO, Subhash Kamath will lead Bates David Enterprise, while Mohammed Khan will continue as Founder Chairman of the new entity.

Said Kamath, “ I believe the merger makes perfect sense. Both are very passionate teams and this brings together some great minds on an enviable set of brands. I look forward to welcoming the David team into the family. Even historically, both Ted Bates and David Ogilvy were very close friends and had a lot of respect for each other.”

The integration process is expected to be completed over the next two months. The communiqué states that the day-to-day running of each branch office will be cascaded to senior management in respective cities. It also states that the new agency does not have any redundancy plans. The offices in Delhi, Kolkata, Bangalore, Chennai and Mumbai will offer a complete range of communication services.

The core philosophy of Bates David Enterprise is founded on ‘change’. Going forward, this new entity will be constantly evolving to meet new needs that emerge from changing consumer behaviour.

Also see:

Bates Enterprise and David merger final; new entity likely to be called Bates David Enterprise

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...