WPP co-COO Mark Read sends reassuring letter to its 200,000 employees around the world
Mark Read, Chief Operating Officer, WPP, has written an internal email following the exit of Sir Martin Sorrell. Read has denied reports that WPP might be facing a possible breakup.
He wrote: "Thereâ€™s been speculation about breaking up the Group. We donâ€™t believe this makes sense. In a world where clients need faster, more agile, integrated solutions, we need to get closer together, not further apart."
Read's letter says that thereâ€™s universal admiration for Sorrell's achievements, and sadness about his departure. "At the same time, thereâ€™s a huge amount of support and goodwill for the company, and no shortage of confidence about the future. The clients Iâ€™ve spoken to have all been clear: they value their partner agencies and teams, they expect them to continue to deliver, and they have no doubt that they will," it read.
Read further writes that Andrew (Scott) and he have been given a clear brief by the Board. "Iâ€™m looking after people, clients and companies and Andrew is focused on operational and financial performance and managing the WPP portfolio."
Read says that the plan is to "get even closer to our clients to better understand and meet their needs and to help them grow in a world of disruption; weâ€™ll get closer to technology partners like Adobe, Facebook, Google, Microsoft and others; weâ€™ll make sure our structure and offer make it as simple as possible for clients to access our services across the Group; and weâ€™ll put data, technology AND creativity at the heart of what we do."
Read's letter also says that nothing thatâ€™s happened in the last week has changed the fact that WPP is a great business with outstanding people, world-class agencies and most of the worldâ€™s leading companies as its clients and partners.
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