Top Story


Home >> Advertising >> Article

WPP Chief’s 10 key takeaways from the dynamic media landscape

Font Size   16
WPP Chief’s 10 key takeaways from the dynamic media landscape

The 10th edition of exchange4media Group’s flagship conference – exchange4media Conclave, presented by NewsX, saw Sir Martin Sorrell, CEO, WPP highlight the 10 key developments and observations on the dynamic media landscape.

1. The centre of power (economic, political and social) and influence is shifting from the West to not just the East, but South and South-East as well, with Africa and the Middle East presenting a big opportunity.

2. The growing paradox with availability of over-capacity and constraints on human capital in the commercial sector.

3. The rise of the web, where spends on digital is growing. Moreover, digital is challenging the traditional media landscape.

4. Proximity retail will be the next big thing in retailing, replacing the traditional modes.

5. Globalisation or centralisation is very important. Moreover, internal communication, which serves to motivate people and is often undermined, needs to be brought to the fore.

6. The correct way to build long-term brands is the acceptance of social responsibility.

7. Facebook is a branding medium, but not an advertising medium.

8. Investment in communication services in not a cost, but an investment.

9. Government remains a big client for advertising and communication agencies.

10. The POG (Publicis Omnicom Group) structure will not last, and will be changed soon. 

Tags exchange4media Conclave Sir Martin Sorrell WPP Publicis Omnicom Twishy

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

SEBI (Securities and Exchange Board of India,) imposed the fine for delayed disclosures under the Listing Agreement and the Insider Trading Regulations

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.