Top Story

e4m_logo.png

Home >> Advertising >> Article

Worldspace calls for pitch for creative business; ad spend Rs 5 cr

29-March-2005
Font Size   16
Worldspace calls for pitch for creative business; ad spend Rs 5 cr

Worldspace, the satellite radio service, has decided its about time it accentuated its presence in the market. Consequently the company has called for a creative pitch. Industry sources peg the account at Rs 5 crore.

The sources said that all top agencies are invited for the pitch, which will be based out of Bangalore. The objective is to increase awareness around the brand and to create a definite identity. The business hitherto was in the custodianship of The Fish Eye, a Bangalore based creative boutique.

Presently, Worldspace has its offices in all the major cities in India. The pitch call comes in the wake of the company's decision for a national roll out.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...