Top Story

Home >> Advertising >> Article

Woodland’s #AgainstAllOdds Season 2 is all about grit and determination

23-March-2017
Font Size   16
Woodland’s #AgainstAllOdds Season 2 is all about grit and determination

Woodland is back with season 2 of its much-acclaimed campaign, #AgainstAllOdds. Since last year, the brand has been highlighting the stories of people who are pursuing offbeat adventure sports in spite of severe obstacles and giving them a platform to showcase their success stories.

In the #AgainstAllOdds 2 series led by Interactive Avenues, Woodland’s digital agency, three people from different walks of life come together to have a conversation about the disabilities, deterrents, and dangers they had to face to overcome the barriers in their lives and emerge victorious. The grit and determination with which they overcame not only physical, but mental and social, barriers to reach their goals is a story worth sharing with the millions who will get inspired by them.

One of their storytellers, Stanzin Dorjai, shot a short film titled ‘The Shepherdess of Ice’, based on the life of his sister, which went on to win the Grand Prize at the 2016 Banff Mountain Film and Book Festival. To shoot the movie, he had to brave a cold of -32°C and trek up and down mountains with more than 30 kg on his back for 15 days.

Another storyteller, George Thengummoottil, a Keratoconus patient himself, shot a movie titled ‘Singali la In the Himalaya’ about a young Keratoconus patient trekking through the Himalayas. It went on to be featured in various film festivals and won several awards. He is also the founder of the Keratoconus Foundation and one of the organisers of the Kerala Adventure Carnival. And lastly, on August 28, 2016, Divyanshu Ganatra became the first visually impaired person to complete a tandem cycling expedition from Manali in Himachal Padesh to Khardung La, the world’s highest motorable road at 18,380 feet.

These stories are being shared on Woodland’s Facebook and Instagram pages, providing them with an all-important platform to talk, share and raise awareness about the issues they had to face in their respective journeys.

The audience reaction has been huge, where they have come up with their own stories which are just as inspiring and deserving to be shared. Till now, the Engagement Rate (Like + Share + Comment) of the campaign is 53,000+, and it had a Reach of 0.5+ million.

Woodland, as a brand, has always made it a point to be socially relevant with relation to its principal proposition of making outdoor sports an integral part of everyone’s life, keeping it interesting and fresh all the while. With this campaign, they have managed to put the spotlight on an otherwise marginalized part of society, merging it with the mainstream, all the while keeping its focus on adventure sports.

Tags Woodland #Againstallodds Stanzin Dorjai George Thengummoottil Divyanshu Ganatra

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gupta worked at Marico as the Group Product Head for the male grooming category

The ad which was shot on Monday in Mumbai’s Film City in Goregaon is slated to go on air in July.

The campaigns that won at The Abby's are not going to Cannes this year. The agency has chosen a different set of campaigns for the international festival of creativity