Top Story

e4m_logo.png

Home >> Advertising >> Article

With a clutch of impressive wins, Rediffusion DYR-Delhi to shift to Gurgaon next month

22-September-2005
Font Size   16
With a clutch of impressive wins, Rediffusion DYR-Delhi to shift to Gurgaon next month

Rediffusion DYR has won a clutch of accounts over the past four months – Airtel, Xerox, Lotto and Groversons lingerie. With fresh business in its kitty, the agency is now focussing on planning and better infrastructure. As a first step towards this, Rediff is moving to its new premises in DLF Phase-1 Gurgaon by mid-October.

Santosh Sood, COO-Regions, Rediffusion DYR, said, “In recent months, our biggest gain has been Airtel. It is our biggest client in terms of size and is the world’s largest and most respected telecom body. We have the full Airtel business that includes Airtel mobility, non-mobility, including fixed lines, broadband, Teletech, etc. Earlier, we were handling only the Airtel mobility business.”

He also mentioned Lotto shoes, Groversons lingerie and Xerox India among recent wins.

Sood further said that Rediffusion Delhi was now putting more emphasis on planning, processes and knowledge building. “We want to make the difference. More and more investment is being done in the company on infrastructure, people, databases and solutions,” he added.

Sood also informed that Rediff would be shifting to its new premises in Gurgaon by mid-October. “We are currently 80 people working in the Delhi office and we hope to add more people as the business increases,” he said.

The agency has beefed up its creative team. “A lot of creative talent have joined us recently. Sudip Bandyopadhay and Ajay Gahlaut have joined us as Executive Creative Directors from O&M,” he said.

“We are hopeful of winning a few more accounts in the coming months. It’s going to be an exciting year for Rediff,” he claimed. He, however, declined to name the businesses for which the agency had pitched.

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)