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#WhenOatsMetChocolate: Britannia NutriChoice launches Hollywood trailer-like digital film

21-June-2018
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#WhenOatsMetChocolate: Britannia NutriChoice launches Hollywood trailer-like digital film

It is not very hard to imagine almost everyone going head-over-heels upon setting their eyes on a beautiful girl who walks past them. But once in a while you do come across a beautiful girl falling for a seemingly boring guy, and that is the stuff that movies are made of. This is exactly how Britannia NutriChoice has personified the romantic coming together of their two seemingly opposite ingredients – the smooth and silky chocolate who falls for the bland and boring Oats, in a Hollywood-like animated trailer called ‘When oats met chocolate’. 
The trailer-esque digital film is an attempt to educate consumers that healthy snacking need not be boring, but fun and quite delicious!

The film comes on the back of Britannia NutriChoice’s new launch – NutriChoice Oats Chocolate and Almond Cookies. It takes insight from the fact that there is a growing preference for healthy snacks, but taste remains an important deciding factor. Oats, a health favourite often loses the battle to taste as it is deemed as a bland ingredient. To counter this perception and to make oats more palatable and bridge the gap between health & taste, chocolate has been introduced into NutriChoice oats cookies.

The animated trailer was conceptualised by J Walter Thompson Bangalore.

Talking about the campaign, Ali Harris Shere, VP – Marketing, Britannia Industries Limited, said, “A good choice can go a long way. But very often, the first step towards eating healthy is the hardest one to take. Since its inception two years back, NutriChoice oats cookies has constantly pushed the boundaries of taste to make the consumption of healthy foods more palatable. People have never been able to envision seemingly opposite ingredients like oats and chocolate coming together in product.”

“The all-new oats cookies, now with delicious chocolate and wholesome almonds is the perfect combination of taste and health, and a great reason to start having oats. This product is a testament to Britannia’s strong innovation-led business,” said Shere.

Priya Shivakumar, Senior Vice President and Executive Creative Director, J Walter Thompson Bangalore, said, “Great love stories are often made of unusual pairings; one such pairing is that of oats and chocolate. Together, the ingredients create something better than each of them individually. With the magic that ensued between the two, it seemed only fitting to unfold their romance through snackable content as addictive as them!”

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