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What really is Hungry & Foolish?

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What really is Hungry & Foolish?

After dodging my numerous phone calls and then fixing up meetings that never happened, I got an invite to celebrate the launch of Hungry & Foolish Creative Products (India) Pvt Ltd. Not to say that I was intrigued as to what really this enterprise is all about and why so much of secrecy as if it is some CIA mission! It has been a while since we have been hearing of Hungry & Foolish setting shop in the Bangalore market.

The agency happens to be the brainchild of Ramesh Srivats, who was with Rediffusion Delhi as EVP and Managing Partner, and Anto Noval, who has been a Creative Director at Rediffusion Bangalore. Noval has won several accolades and awards for his various works, including Sugar Free Ants.

The duo at Hungry & Foolish hate to call the agency a hot shop, instead Srivats maintains that they are in the business of creative products, where they will charge the client for the idea, which can then be applied to any medium – be it films, events, books, social initiatives, technology, and even advertising. The agency has on board a team of almost 10 people, though yet again Srivats and Noval do not want to reveal the exact nature of the agency and how they are different from the rest of the standalone creative units that have been mushrooming in Bangalore.

Though for starters, the agency has got a small, chic office in place overlooking the terrace, where Noval claims all the ‘think tank’ work, instead of the room inside. The interiors, too, boast of an informal setting with a bar in place.

Only, we wish like the open space and clutter-free décor that the office sports, the people behind the venture would be more forthcoming about what seems to be an exciting enterprise. And believe it or not, the agency is actually closing for the festive season, starting December 24, 2008, and will reopen on January 5, 2009.


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