Top Story


Home >> Advertising >> Article

Weekender in association with Warner Bros launches new kidswear

Font Size   16
Weekender in association with Warner Bros launches new kidswear

Weekender and Weekender Kids brands, in association with Warner Bros Consumer Products launched a new range of kidswear featuring famous cartoon characters such as Tom and Jerry, Tweety and Sylvester, Bugs Bunny and Daffy Duck.

Targeted at boys and girls between four and 10 years of age, the apparel will be made available in vibrant colours personifying the energy of Warner Bros characters.

The merchandise will gradually extend to include other popular cartoon characters such as Road Runner, Taz and Marvin. The apparel and accessories will be available at Toonworld corners in all Weekender Kids stores, premier departmental stores like Shoppers' Stop, Ebony and Pyramid and 100-odd multibrand outlets. The merchandise is priced between Rs 245 and Rs 745.

With this partnership, Personality plans to increase its apparel business from Rs 40 crore to Rs 50 crore over the next year. The company's kidswear business mopped up Rs 15 crore in the last financial year accounting for three per cent of the overall domestic market.

The company would take the Warner Bros brands into the top 50 Indian cities and support it with multimedia campaign and promotion. It is learnt that Cartoon Network Channel will play a crucial role in shaping the promotional campaigns of the Toonworld label.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

SEBI (Securities and Exchange Board of India,) imposed the fine for delayed disclosures under the Listing Agreement and the Insider Trading Regulations

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.