Top Story

Home >> Advertising >> Article

We intend to build our business in the Southeast Asian market from the ground up: Milind Pathak, Httpool

20-October-2017
Font Size   16
We intend to build our business in the Southeast Asian market from the ground up: Milind Pathak, Httpool

International cross channel advertising network Httpool recently appointed Milind Pathak as the Managing Director - Southeast Asia. In his previous stint as the Chief Operating Officer of Madhouse, South Asia, A WPP- GroupM’s mobile marketing specialist unit, Pathak was responsible for various roles. He had to provide award winning mobile, media and creative solutions across the GroupM client portfolio and help them manoeuver a mobile first journey in the digital world. As he takes over as the Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market. Excerpts:

Can you tell us about your new role at Httpool Southeast Asia?

My role is to build the presence of Httpool grounds up in the Southeast Asia market. We have multiple lines of business, a representation and reseller business where we assist our global partners to sell the ad products in different regions. Also, we have our own platform and tech play in the cross-channel ad-network space and this market opens a massive growth opportunity for us. We intend building both these lines of our business in the SEA market. 
What are your business plans as you begin this new role? 

We are setting up Indonesia and Malaysia regions to start with and we have started hiring in these two markets. You will see many announcements coming from us in the next four to six weeks about people, partnerships, etc. Keep watching this space for more. Since we are starting afresh, it’s more of a way forward and the #dothenew philosophy is what I want to implement as we move ahead.

Having worked in this space before, can you share your insights on the same?

I have been seeing the SEA market for over a decade now, initially from the telecom space where I used to sell VAS and data solutions to the telecom operators in Indonesia, Malaysia, Thailand and Philippines, way back in 2005 and 2006. When it comes to ad-tech and mar-tech space, especially in the agency and brand ecosystem, I have relationships that have matured over many years. I am confident that understanding of the market and great relationships are the back bone of business success in this market.

What challenges do you see as you take over?

I think speed, talent and the ever-changing ecosystem are some of the challenges I see facing this region.

Can you tell us about Httpool's aspirations in the Asia region?

We want to be recognised as the best digital and mobile solution company in Southeast Asia, helping our slew of partners in their sales strategies and introducing our cutting-edge ad platform to agencies and brands in the region.

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

Flipkart entered the same category after a brief hiatus in the fifth spot

Sunil Lulla, Group CEO, Balaji Telefilms Ltd. spoke about the transition of branded content, the key performance indicators for a content marketing campaign and more

A look at Prime Minister Narendra Modi’s journey from common man to being India's most powerful man