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We can’t be a global network unless we have a fantastic India operation: Tom Carroll, President & CEO, TBWA Worldwide

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We can’t be a global network unless we have a fantastic India operation: Tom Carroll, President & CEO, TBWA Worldwide

Tom Carroll, President & CEO, TBWA Worldwide, is excited and bullish about the agency’s India operations. He recently made his second visit to India post the TBWA Omnicom deal and had a lot to share when exchange4media caught up with him.

On the reason for his excitement, Carroll said, “I am extremely happy about India for a number of reasons. We have the strongest management in India with Shiv (Sethuraman, CEO, TBWA\India) and his team. The work is better this year, and we are better prepared for the future than we have ever been. Unlike other multinationals, who merely have their offices in each market, here in India I feel that we have a TBWA\India office that looks like TBWA, talks like TBWA, acts like TBWA and understands what we do for global clients. So, what we do for our global clients are easily applied to local Indian clients as well. That said, this is the most open-minded globally tuned in TBWA\India that we’ve ever had.”

He further reiterated, “India is an extremely important market for our global clients as well as the TBWA Network. We have to be world class in India. Thus, there have been some dramatic changes by bringing on Shiv (Sethuraman) and other senior management. We have to be good in India; we can’t be a global network unless we have a fantastic India operation.”

The year 2009 has been a tough year and Carroll confesses to have taken a hit. He has his concerns about the way ahead in 2010.

When asked about the growth target for TBWA\India, Carroll refrained from quoting any figures, but he did say, “We have done better than 99 per cent of the global networks in terms of new business, consolidating with our global clients and the quality of our works. We couldn’t have done any better during a tough year. The good news is that we’ve been incredibly resourceful in terms of continuing to invest in what we think are priorities.”

Further on, Carroll explained that the network had had some real growth in terms of income with the likes of Nissan and Visa coming in its kitty. TBWA Worldwide was in talks with some global clients operating out of India, too, and is expecting two major businesses coming its way by next year.


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