Top Story

Home >> Advertising >> Article

Wavemaker India retains media mandate for and

Font Size   16
Wavemaker India retains media mandate for and

Wavemaker, the media, content and technology agency from GroupM, has retained the media mandate for and Wavemaker has been media agency of record for since 2011.

The multi-agency pitch saw participation from other leading agencies.

Speaking on the successful retention, Kartik Sharma, Chief Executive Officer, Wavemaker – South Asia said, “We are delighted to continue our association with and Working with India’s largest Insuretech and Fintech brands for close to 7 years now, has been an extremely interesting and fulfilling experience for the team. By connecting our pillars of media, content and technology, I am confident we can demonstrate our understanding of consumer journey and help the brand achieve their business objectives efficiently.”

Navin Khemka, Managing Partner, Wavemaker India commented, “It has been a very exciting journey. Our focus has always been on achieving our client’s business objectives of building a new category in India. We have demonstrated unmatched media value and innovative media approaches for business results.”

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

The Mirzya fame actor will endorse the entire range comprising Lip, Eye, Face and Nail colours

SBI Life Insurance's ‘Main se Hum’ campaign establishes a sharp focus on the company’s portfolio of protection products

He will be responsible for driving revenue for verticals such as Brand Solutions, Innovation Studio and the premium cluster which comprises of Hindi HD, English cluster, and Living Foodz